This article focuses on the importance of teamwork in defining or redefining your business strategy for the next years.
There shouldn’t be a significant difference between a Business Strategy and a Marketing Strategy for 2019. The naming is irrelevant, yet the content is vital for the development of your company.
For this reason, we have invented a new concept which explains precisely how the ideal business/marketing strategy should be like. We call it: the “2 Horses Business Strategy”. Why? Because the company and the agency must cover the entire process and exploit the opportunities together as partners.
If any agency proposes you a business strategy devised independently, without requiring your input, we recommend you to stop right there and think twice. Do you think you really need a lengthy presentation full of theory, study cases and other standard prescriptions? Do you genuinely believe it could lead your business to success?
Don’t forget that the one WHO gives advice NEVER PAYS the consequences. But you will, for sure.
Instead, we suggest you a WIN-WIN partnership with a Marketing Agency, in which both parts share the effort, time and responsibilities in order to achieve a common objective.
Thus, find below the main arguments for a “2 Horses Business Strategy” and decide for yourself.