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Cluj-Napoca | Romania
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Monthly Archive for: ‘December, 2013’

poster Banica

AdWars

The above title is the unlawful offspring of a discussion about Google AdWords and my rather poor hearing. Now, disregarding the fact that the notion (“AdWars”) surfaced itself by chance, it actually depicts my feelings towards the advertising industry quite accurately. My thoughts are that, nowadays, top advertisers tend to have fierce competitors. Their rivalry can be very obvious, and promoting these brands requires ever increasing tactical complexity. Also, advertising is competitive...
brands of cluj

Most Beloved Brands

It seems that curiosity is one of our biggest ”flaws”.We were curious about which are the most beloved brands in our beloved city, Cluj-Napoca, and since there was nobody to shed light onto this matter, we took the matter into our own hands.That’s right! We’re conducting the first marketing research that analyzes the degree of affection that people from Cluj-Napoca develop towards local brands and the relationship that is established as a result of this.We want to determine...