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Monthly Archive for: ‘April, 2015’

Marketing KPI Stories - Process Responsible

Marketing KPI Stories: Process Responsible

Do you know who is achieving the best results for your company? Learn more about this KPI and see the related KPIs too.  KPI name: Process Responsible Definition: Here we propose a KPI that is not that usual for marketers. Still, for those being in the position where marketing budget involves other departments too, having a map with all necessary marketing processes is mandatory. Why? Because to influence positively a KPI you must know who from the company is involved and why results...
Marketing KPI - Source of customers

Marketing KPI Stories: Source of customers

In order to optimize your marketing budget, you have to start optimizing the marketing channels you use. Read more about what you have to keep in mind when analyzing the source of customers. KPI name: Source of customers Definition: No matter what the business is, knowing what or who directs your customers to your business is the most powerfull tool. Even if it is very simple, people intend to ignore the power of this information by generalizing the sources (from the street, from the...
Marketing KPI Stories - Customer’s potential

Marketing KPI Stories: Customer’s potential

We are starting a new week of work with another Marketing KPI Story  - Customer's potential.  KPI name: Customer’s potential Definition: The estimated value that a partnership with a customer brings for your business by any channel possible and for all range of products and services. Variation and related KPI’s: Value of the customer (sales value and profit value) Lifetime value of the customer % of turnover with the customer versus total turnover of the company The...
Marketing KPI Stories - Conversion rate

Marketing KPI Stories: Conversion rate

When measuring sales performance, Loopaa strategy specialists recommend measuring the Conversion Rate KPI's. KPI name: % Conversion rate Definition: The % of your total inquiries that actually buys in the end your company’s services and products, by any channel possible. Variation and related KPI’s: %  of returning customers from total inquiries   % of new customers from total inquiries   % of sales value of new customers from total sales of the company % sales value...
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