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Monthly Archive for: ‘October, 2015’

4 tipuri de itsti si 4 idei de cadouri de sarbatori

4 tipuri de IT-ști și 4 idei de cadouri de Sărbători

Un produs promoţional înseamnă mai mult decât un obiect personalizat cu logo-ul firmei. Te poate ajuta să pui bazele unei relaţii cu angajaţii sau colegii, oferind un cadou simbolic, de recunoştinţă pentru munca lor de zi cu zi.  Alegerea produsului potrivit poate fi dificilă. Unele obiecte vor fi mai apreciate decât altele, de aceea trebuie să-ţi cunoşti destul de bine partenerii de birou pentru a face alegerea corectă. E important să fie un produs care va rezolva...
Black Friday tips&tricks from TeCOMM Conference

Black Friday tips & tricks from TeCOMM Conference & Expo

Black Friday, the biggest shopping event, takes place each year on the last Friday of November, the next day after the Americans celebrate Thanksgiving.  Since the early 2000s, it has been regarded as the beginning of the Christmas shopping season. This year I was chairperson of the debate “Black Friday Strategies”, at TeCOMM Conference & Expo.  Our guest speakers were: Dragos Sirbu - CEO, Flanco Retail Adrian Mihai - Managing Partner, FAN Courier Sergiu Mircea - Head Of...
it week

Loopaa proudly presents: MK 4 IT panel @ IT Week Cluj!

IT Week is one of the most important events dedicated to professionals in the IT industry in Romania who want to learn from the best. The event aims to create a professional environment that facilitates networking, by inviting international and local experts to conduct specific workshops. Aaaaand, Loopaa is proudly co-organizing the event. Yes, we’re bragging a little, but it’s such a great opportunity to be part of this project! We’ve prepared a list of great speakers and very...
PR Agency Vs Marketing Agency

PR agency vs. Marketing agency from an online perspective

Does Social Media sell or does it only get people to know your business better? This is a good question. From our experience, Social Media can do both if the job is done well. From this point of view, we have to question ourselves: is Social Media Management the job of a PR agency or should a Marketing agency take care of it?  The main role of a PR agency is to get the word out, be the voice of the company when talking to all the stakeholders and getting free and positive coverage in the...
When to REFRESH a strategic plan?

UPDATING YOUR MARKETING STRATEGY FOR 2016 (II)

The second article on this topic is about: When to REFRESH a strategic plan? An appropriate mind setup should be that strategy is not a “once a year” activity; it’s part of company life evolution, influenced by internal changes, trends, technology, competition evolution and other factors. As leaders, we must ensure our strategy is clear and understood. The factors below should help you understand when you should consider an update / refresh of your strategic plan: 1. Common sense...
The tipping point of management

The tipping point of event management

Event management... out of all the marketing experiences that I've had to deal with, it is still one of the most demanding challenges as missed deadlines are not an option. You just can't back away when a horde of visitors is waiting at your door. So far, it's been a year full of events for Loopaa, whether we've organized and managed an event (as the Expo Inter Cars 2015) or helped our partners to have a memorable presence at their industry's events. (such as Denso and Pergamon) And it's...
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