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Monthly Archive for: ‘May, 2016’

hastags

How to master the art of hashtagging your online content to perfection

The kids use them, the teens use them, even tech savvy seniors use them, so why shouldn’t you take advantage of them in order to make sure your company’s messages, campaigns or news pieces reach the most of their intended audience? I’m talking, of course, of hashtags, the trend that changed the world of online communication! Although perceived as an informal means of communication, hashtags can be a powerful tool to master, through which you can ensure the success of your online...
10 Reasons to work in a Marketing Agency

10 Reasons to work in a Marketing Agency

Eric Schmidt, former CEO of Google, gave the following career advice to Sheryl Sandberg, one of the first employees of Google that later on became the COO of Facebook: "Get on a rocket ship. When companies are growing quickly and they are having a lot of impact, careers take care of themselves. And when companies aren’t growing quickly or their missions don’t matter as much, that’s when stagnation and politics come in. If you’re offered a seat on a rocket ship, don’t ask what seat....
MotulGo Activation Campaign

Start your motorcycle engines for an activation campaign

Black leather jeans and funky jackets, this was the official uniform at SMAEB, the biggest Romanian expo show dedicated to motorcycle fans. Riders, free spirits, families, couples, friends and rivals, all meet here to see the latest rides and accessories they can buy. How can you get noticed when you compete for attention and you are a new brand, present at SMAEB? This was the question we asked ourselves when we started working at the concept for the event booth for MotulGo.ro, the...
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