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Monthly Archive for: ‘July, 2016’

Market Research blogpost header

The key to a successful marketing campaign: 80% research, 20% hard work

Oftentimes, we, as marketers, are eager to jump right into the creative process, tempted to simply skim over or even skip one of the most basic and essential steps of every campaign: the holy research. However, that would be a deadly sin: thorough research is crucial to developing any successful marketing plan.Here, at Loopaa, we know just how much a meticulously done analysis can help us in crafting the best fitting strategy for each project. Therefore, after the initial briefing, in which...
How to use Linkedin for Business

The ultimate marketing checklist: how to use LinkedIn for business

When you say LinkedIn, you mean business. With more than 433 million users from 150 industries, this networking platform is now the fastest growing professional Social Network in the world.According to Hootsuite, one in three professionals has a LinkedIn account and 49% of the key decision makers use it for business purposes.With that level of professional engagement, LinkedIn is a social network your business cannot afford to ignore!Here are 5 reasons why you should incorporate...