Thanks for posting. I'll not agree that marketing automation has to be expensive. Right now there's quite a lot of tools, like GetResponse, active campaign or mailchimp, that make marketing automation quite affordable for smaller companies. It's pretty much all about testing the tools and see what fits your business and strategy.
Thanks for the answer! That sounds good, even if it is not strictly about Facebook status updates. However, the lack of metrics makes me think that the customers coming directly from Facebook organic post are rather the exception than the rule, i.e. the orders are insignifiant compared to the total orders generated by online marketing and as such, the role of the Facebook website is still PR (maybe not 100%, but 99.98% :) ). I would love to be confuted on this point.
One of our eCommerce clients has monthly customers coming directly from Facebook organic posts. Also, the Facebook ads have very good results in terms of sales.
For our B2B clients, Facebook is a channel that assists the sales... even if there are not direct sales.