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Monthly Archive for: ‘April, 2017’

the brand manual

6 reasons why a brand manual is the stepping stone of any company

 “I can do without one!”, “Why waste time and money on that?”, “I know my company and that’s all I care about”. Does any of those phrases sound even remotely familiar? If you don’t truly grasp why you should invest in a brand manual, here are 6 reasons why you should.Reason no 1: it comprises the essence of a brandA brand manual, or an identity manual, acts like a company rulebook. It is a document that comprises the most relevant aspects of a brand, both related to the...