Your Dedicated Marketing Agency

Cluj-Napoca | Romania
(0040) 723 526 169
End of the year KPIs: UPDATED CASH FLOW

End of the year KPIs: UPDATED CASH FLOW

KPI name: UPDATED CASH FLOW Definition: This KPI measures the financial liquidities in the context of updated budgets for the next year. Yes, do it! Make multiple scenarios for developing your activity next year by considering new projects, investments and overall economic context. Monthly forecast of payments and revenues for the company. Variation and related KPI’s: Weekly/Monthly/Quarterly cash flow Annual cash flow predictions/ forecast Focus and targets: This KPI...
End of the year KPIs: Assets performance

End of the year KPIs: Assets performance

KPI name: Assets performance Definition: This KPI measures the financial performance of all the money invested in the company. Number of capital rotation in turnover  = ANNUAL TURNOVER / ASSETS VALUE Assets value is the first indicator when performing an overall evaluation of a company. The higher the value of this KPI, the higher the value of the company’s profitability. Variation and related KPI’s: Current assets rotation Fixed assets rotation Focus and targets: This...
Marketing KPI Work performance

End of the year KPIs: Work performance

KPI name: Work performance Definition: The level of profit per employee is a powerful KPI. For some analysts, this is the most important information regarding a company’s performance. Variation and related KPI’s: Value of company profit per employee Value of direct profit per employee per team/ division/country Focus and targets: Highly recommended for all managers and entrepreneurs. Usually, a list of reasons why we shouldn’t monitor this KPI is always ready to be...
End of the year KPIs: Profit structure

End of the year KPIs: Profit structure

KPI name: Profit structure Definition: The structure of your profit sources (in % and value) is actually, in many cases, far more important than your turnover structure. Variation and related KPI’s: %/value of profit per store/ division/ type of services/ sales channel %/value of profit per type of customers %/value of profit per geographical aspect (this is relevant when logistic has high impact on costs) %/value of profit per customers in B2B/ time frames Focus and...

End of the year KPIs: Turnover structure

First snow in the city gives us reasons to remember that before winter holidays, we usually prepare budgets and next year strategic plans. Because the last series of KPIs did confirm the interest of our readers, we'll present you, in next 2 weeks, the most relevant <<end of the year>> KPIs that we find relevant for most of the business. Practice! Keep in mind what they measure. If your business is in the position where the KPIs are relevant, establish your improvement objectives....
When to REFRESH a strategic plan?


The second article on this topic is about: When to REFRESH a strategic plan? An appropriate mind setup should be that strategy is not a “once a year” activity; it’s part of company life evolution, influenced by internal changes, trends, technology, competition evolution and other factors. As leaders, we must ensure our strategy is clear and understood. The factors below should help you understand when you should consider an update / refresh of your strategic plan: 1. Common sense...
marketing strategy


We will have 3 articles on this topic. Today’s subject is: How MOBILE-READY is your business? You can Google it, check-out trends, ask online specialists - the answer is the same: all of us must update our mobile communication yearly. Of course, some have made a few steps towards this by now, and some believe it is not necessary yet. We highly recommend using the checklist below: 1. Am I using responsive design techniques? We highlight below the main argument. The bottom line is how much...
we believe in good planning

Compania mea sau Echipa mea? (RO article)

Vorbim azi de identitate si ne punem intrebarea: o agenda originala face diferenta? Facem studiul de caz pe agenda Loopaa 2015. Nu o consideram agenda perfecta, dar putem puncta cateva aspecte conceptuale care ne-au ajutat in diferentiere printr-o imagine puternica si prin elemente care au sudat echipa. De aici si titlul newsletterului nostru de azi, aparent fara legatura cu studiul nostru de caz, dar in fapt, un tool veritabil. (suna mai Cool in Engleza) Contacteaza-ne daca doresti sa...
Marketing Budget

Marketing budget = Advertising budget?

Let's look at it from a different angle... Most small and medium sized companies do not use the marketing budget concept. Best case scenario is when they have an advertising budget. But what about the other marketing investments? Events for meeting customers PR & Networking Optimizing processes for a better service or a better product Training the employees Checking customers' satisfaction Studying the competition/market opportunities Measuring the marketing...