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TeCOMM Cluj 2017

TeCOMM Cluj 2017 – HAUTE COUTURE your eCommerce business

Are you looking for a new approach beyond the standard eCommerce that we all know? If the answer is YES, you should not miss the next edition of TeCOMM Cluj 2017 that will take place on the 24th and 25th of October.The expo-conference brings together key industry players, eShop owners, marketing and eCommerce professionals with the aim to educate, inspire and find practical solutions for their challenges. The event has more than one agenda so be prepared to choose the right track that is...
Marketing Projects we are proud of

Marketing projects we are proud of, that you probably don’t know about (but you should)

Sometimes we are so involved into the marketing and creative projects we are developing that we forget to take a moment to enjoy the end results. In the past year we had some cool marketing and communication projects that we are proud of and now we want to share a part of them with you. We hope you like them as much as we do and we are looking forward for your feedback or ideas. ;)  New year campaign for ASTRATEX.ro  In Romania, tradition says that on the New Years Eve every...
Header Loopaa Cluj IT Cluster

Loopaa, the only agency part of Cluj IT Cluster

This month, Loopaa has become the first marketing and communication agency to be accepted in the Cluj IT Cluster community, as a clear statement that this industry is beginning to rely heavily on creative solutions and effective communication strategies.Based on a common vision and similar values, this admission represents a natural step for both Loopaa and the Cluster. Whether we're talking about Employer Branding or Product Marketing, Loopaa has already managed to gather an extensive...
Marketing 4 IT Cluj

Marketing 4 IT Cluj in numbers: what’s next?

A few months have already passed since our dearly conference, MK4IT (of which we are incredibly proud), took place, so, just like some true “Transylvanians”, it’s time to give you some numbers about it.We would have loved to be able to count the smiles, the reactions, the feelings of all those who joined the event in February. Unfortunately, we still have to wait for some time until the right algorithm to count them will be discovered. Until that moment, we will show you all the other...
TeCOMM Bucuresti 2017

TeCOMM 2017 – Sell them your story

This year we had the pleasure to participate at the 10th edition of TeCOMM, hosted at Radisson Blu***** hotel in Bucharest. Until now 2.000 people already attended at the TeCOMM conferences. Because the organisers just announced the next eCommerce event that will take place in October in Cluj-Napoca, we want to share with you how was the edition in Bucharest.The main theme of the event was “Sell them your story”, because there is a big opportunity for online shops in Romania to be...
Capture Bratislava Loopaa

The Loopies captured Bratislava with their creativity

Once a year, we put our minds to work, to draw the best strategy in order to conquer a place (of course, in a metaphoric and peaceful way). This year, we chose a challenging target - Bratislava - and, after a long and careful period of planning, we defined the best ways in which to subdue everything on our road to Bratislava to our will.Ready to go on the battlefield, we decided to give a final boost to our creativity. Just like a true warrior, we broke down our office door and we embarked...
GPEC 2017

Why we loved GPeC 2017 and what is in it for you if you are in eCommerce

Advertising and marketing are ever-changing, just like human behaviour. If you are not hungry for information and if you are not fighting for adapting your methods, the industry will eject you out of your clients way.This is why we went to GPeC Summit 2017 (Gala Premiilor eCommerce Summit 2017) and we loved it. Why so?It was a 3 day conference about the eCommerce overview, with facts and figures about online shopping, consumers' behaviour, conversion rates, mobile data,...
the brand manual

6 reasons why a brand manual is the stepping stone of any company

 “I can do without one!”, “Why waste time and money on that?”, “I know my company and that’s all I care about”. Does any of those phrases sound even remotely familiar? If you don’t truly grasp why you should invest in a brand manual, here are 6 reasons why you should.Reason no 1: it comprises the essence of a brandA brand manual, or an identity manual, acts like a company rulebook. It is a document that comprises the most relevant aspects of a brand, both related to the...
Cover Mk4IT aftermovie

MK4IT 2017: the aftermovie

It’s been a little more than a month since the second edition of our own personal conference, MK4IT, and we are already missing it. We miss you, the attendees, the atmosphere, our speakers and, most of all, your thirst for knowledge.The bad news is that we have to wait a while until we will meet again. But, rest assured, we will meet again. On the bright side, the aftermovie is finally here.Our friends and partners from AV Media Productions finished editing the clip. They managed to...
Marketing 4 IT wrap up

Over 150 professionals found out how to develop winning Employer Branding and Product Marketing strategies

After months of intensive preparations, the second edition of our own conference, MK4IT, took place on Thursday, the 23rd of February. Over 150 marketing and HR professionals from local IT companies chose to wake up early and come to Impact Hub, to discover how to develop winning Employer Branding and Product Marketing strategies.After they grabbed a cup of coffee to push the last remnants of sleepiness away, they proceeded into the main conference room, to attend the Employer Branding...
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