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eCommerce

We are recruiting a business partner

Citeşte articolul în limba română   If you are a manager, entrepreneur and/or senior marketer, you should read this article and evaluate the opportunity for your business. Many of you (87% actually) declare that you are not confident in your ability to correlate sales forecast with your marketing programs. 20% of you are not measuring at all the results of your marketing actions while 45% of you are measuring a single attribute.   Here is the opportunity. Loopaa Marcom...
Curs Google Analytics Liviu Taloi

Google Analytics has never been this Sexy

Online marketing is to an extent the opposite of your grandpa’s political views. It changes regularly. A digital marketer who takes a few months off work might strikingly resemble the characters from the classic French series “Les visiteurs” in which a medieval nobleman, played by Jean Reno, and his squire accidentally time travel to the contemporary period. However, along with the rapid changes in the field are the virgin areas of those tools you already know about but with which...
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Employer branding marketing strategy for the win! – How does marketing strategy work for IT companies?

Strategy. Marketing Strategy. That thin line between doing something great and knowing why and how you will do it, as opposite to leaving things to chance and hope for the best. Have you ever found yourself in this situation? If so, this article will, hopefully, make you understand the whys, wheres and hows of marketing strategy.   If you are a CEO or HR/ Marketing person in an IT company, you have, most probably asked yourself more than once: how can I promote a healthy...
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THE EVENT BRANDING KIT: Why you should have it NOW.

Get the Event Branding Kit before time expires and you will receive a free 2 hours consultation with one of our experienced event project managers. Contact us now.   Thinking about your upcoming events this spring? Stop thinking, start acting. We present to you the product of the season: THE EVENT BRANDING KIT. What is an “EVENT BRANDING KIT”? It’s an all-in-one package DESIGNED especially for your event organizing needs. You’ll receive: Event branding: 1...
digital trends

Top 5 predictions for Digital Marketing trends in 2018

There are many articles about digital trends each year and we (usually) follow many of them to see how things roll out. What we have noticed is that the trends happen slower than experts estimate. For example, everyone is talking about AI (Artificial Intelligence) / AR (Augmented Reality) / VR (Virtual Reality) and voice search as big trends, but we are expecting their time to come only in the following years. The expertise in these fields is not that accessible and wide spread so that early...
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2017 in review for Loopies

Looking back at 2017 we can say it was a year of hard work and unforgettable moments. Here are some insights. ;)

Loopaa infografic 2017

Marketing Budget

The marketing budget, what a headache

Is the marketing budget a headache, or not? At least it shouldn’t be a headache as long as you correlate it with some performance indicators (KPIs). If you won’t do this, the battle is somehow lost from the start. In the following article, we’ll provide guidelines in planning a marketing budget + 2 FREE budget templates that you can use. First, let’s set the scene 1. There’s no unique way of setting up a marketing budget. Yeah... we’ll give you guidelines and templates, but...
How can a Marketing agency help an ecommerce business

How can a marketing agency help an ecommerce business?

It is easy to think that anybody can do ecommerce, but, to be competitive, you need more than just courage and money. No matter at what stage of business development an ecommerce shop is, there are always some things that our marketing agency can help with. We will go through the most important aspects a marketing director or an entrepreneur should consider outsourcing when running an ecommerce business. Before starting the business, a marketing agency should help an online shop with the...
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Bring Your E-Commerce Website to the Next Level

What is great marketing in the e-commerce world without efficient planning and a great web platform? Making online sales has become, in recent years, as simple as saying “1, 2 … sales”. Loopaa is here to make a great plan for your business, but for the sales part you need an efficient e-commerce platform. That’s why we decided to establish a partnership with Blugento. So, how can Loopaa and Blugento help you? Truth be told, they had us at “platform for growth”. Blugento...
TeCOMM Cluj 2017

TeCOMM Cluj 2017 – HAUTE COUTURE your eCommerce business

Are you looking for a new approach beyond the standard eCommerce that we all know? If the answer is YES, you should not miss the next edition of TeCOMM Cluj 2017 that will take place on the 24th and 25th of October. The expo-conference brings together key industry players, eShop owners, marketing and eCommerce professionals with the aim to educate, inspire and find practical solutions for their challenges. The event has more than one agenda so be prepared to choose the right track that is...
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