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products presentation in eCommerce

The future of products presentation in eCommerce

Product presentations in online shops are pretty much the same and didn't change since we have eCommerce platforms. It is standard to have 3 or 4 pictures of the same product that customers can zoom to inspect what they will buy. Some of the more advanced eShops have also video presentations and that's a plus. But what can be the future of product presentation in eCommerce?Cluj-Napoca is a city where a lot of IT innovation takes place, even though not all projects are public and well known....
Marketing KPI Stories - Process Responsible

Marketing KPI Stories: Process Responsible

Do you know who is achieving the best results for your company? Learn more about this KPI and see the related KPIs too. KPI name: Process ResponsibleDefinition: Here we propose a KPI that is not that usual for marketers. Still, for those being in the position where marketing budget involves other departments too, having a map with all necessary marketing processes is mandatory. Why? Because to influence positively a KPI you must know who from the company is involved and why results...
Marketing KPI - Source of customers

Marketing KPI Stories: Source of customers

In order to optimize your marketing budget, you have to start optimizing the marketing channels you use. Read more about what you have to keep in mind when analyzing the source of customers.KPI name: Source of customersDefinition: No matter what the business is, knowing what or who directs your customers to your business is the most powerfull tool. Even if it is very simple, people intend to ignore the power of this information by generalizing the sources (from the street, from the...
Marketing KPI Stories - Customer’s potential

Marketing KPI Stories: Customer’s potential

We are starting a new week of work with another Marketing KPI Story  - Customer's potential. KPI name: Customer’s potentialDefinition: The estimated value that a partnership with a customer brings for your business by any channel possible and for all range of products and services.Variation and related KPI’s:Value of the customer (sales value and profit value)Lifetime value of the customer% of turnover with the customer versus total turnover of the companyThe...
Marketing KPI Stories - Conversion rate

Marketing KPI Stories: Conversion rate

When measuring sales performance, Loopaa strategy specialists recommend measuring the Conversion Rate KPI's.KPI name: % Conversion rateDefinition: The % of your total inquiries that actually buys in the end your company’s services and products, by any channel possible.Variation and related KPI’s:%  of returning customers from total inquiries  % of new customers from total inquiries  % of sales value of new customers from total sales of the company% sales value...
Marketing KPI Stories - Inquiries

Marketing KPI Stories: Inquiries

Hello everyone.Today we are starting something new, Marketing KPI Stories! We decided to start spreading some useful content regarding a key process in marketing – performance measurement. There is nothing more important in marketing than information and that’s why we will present to you in the following weeks a list of the most valuable KPI’s in marketing.Best decisions in marketing come after measuring the actual situation, the facts or actions. Here is a relevant quote:...
interview with Teodora Chetan

MobOS – Interview with Teodora Chetan

1. Tell me few words about MobOS. What is all about?Teodora: MobOS stands for Mobile Operating Systems Community Conference and it is the first initiative of its kind in Transylvania. Designed to be the touching point of the mobile community in the local and regional area, MobOS addresses both the iOS and Android technologies, aiming at increasing the knowledge and motivation of the mobile developers.MobOS 2nd edition happened between 19-20 February 2015 in Cluj Napoca and consisted of...
Most important IT events in Cluj 2015

Most important IT events in Cluj in this spring

Our dear city, Cluj-Napoca, will host this spring some really cool IT events that we want to share with you, as they are not only about IT but also regard marketing issues. So let's start: 3rd of March - Jonathan Shieber, Senior Editor at TechCrunch & CrunchBase, comes to ClujThe speaker will be presenting a workshop dedicated to entrepreneurs and communication specialists about international PR and how big publications choose their subjects and articles. This...
Internal Marketing

Internal Marketing (IM) – Developing in Romania!

While for some of us the concept of internal marketing is something familiar the role of this marketing strategy is still highly underestimated in today’s market. We propose a picture view in 5 phases on how the concept evolved and we also state that IM will constantly change as long as the world of business changes. 1st phase: IM is... NOT NECESSARY There are still markets and businesses where, the power does not belong to the customer. Therefore, there is no pressure to care about...
15 online marketing technology trends

15 Online Marketing Technology trends in 2015

“You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something - your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.” Steve JobsLooking back at 2014 we saw some trending topics and technologies that will change for sure the way we communicate, interact and invest in advertising. Based...
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