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15 online marketing technology trends

15 Online Marketing Technology trends in 2015

“You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something - your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.” Steve Jobs Looking back at 2014 we saw some trending topics and technologies that will change for sure the way we communicate, interact and invest in advertising. Based...
new year marketing

Cheers 2014! Welcome 2015.

As the end of 2014 approaches, I look back and wonder: could 2015 be crazier? In its second year of existence, Loopaa grew stronger due to some exciting projects and challenges. From organizing huge events to learning new markets and industries... yeap, we had it all. Could say that it's a natural course, but for me, 2014 had a special meaning: I've teamed up with 3 awesome partners and friends with whom I managed to bring Loopaa to a whole new level. I really feel blessed working with a...
Loopaa Merry Christmas

The Gift that keeps on giving. Merry Christmas!

In this special time of the year we just want to say thank you for a wonderful year and wish you a Merry Christmas! Merry Christmas dear friends! Loopaa...
Useful tools in managing a marketing campaign

Useful tools in managing a marketing campaign

As the end of this year approaches, there is a good opportunity for us, whether as marketers or business owners, to reassess our situation and to make new plans for the future. At Loopaa, as we love to plan, we thought of sharing with you some useful tools in implementing a successful marketing campaign. You’ll find out a bunch of things, like: 1. The importance of planning in marketing 2. How to set up a marketing campaign 3. Some useful tools at every stage of a marketing...
marketing comic book

Launch of MarComics

Yes! We did it! It was a lot of fun and hard work to create the first Romanian comic book about Marketing & Business. As marketers, we’re facing a lot of challenges in our everyday work, so we wanted to capture a part of this “fun” in what we call MarComics. This comic book evolved during 4 months of continuous creative work and the Loopies of our agency really made it happen. This Wednesday, at Marketing Tribe 2.0, it was the perfect moment and place to announce the print...
Drawing diagrams

The pursuit of Engagement in the Software Industry

Marketing has changed dramatically for the past few years and it has changed us too, as marketers or business owners. We’ve seen the fall of the unidirectional communication, the appearence of big-data and the constant technology development that led to more an more innovations. Even the brand perception has changed (obviously, from the consumer’s point of view). Now, the consumer needs to be engaged, needs to be part of our brand and he demands it, because his expectations have evolved....
Proud Supporters

The Marketing Community

Someone said: Two heads are better than one... The same principle applies to the core concept of Marketing Tribe, the local (for now) community of Marketers in Cluj-Napoca. Have to admit that this project represents a lot to me personally as I’ve organized the first edition in 2013. But why is it so important? Why do we, marketers, need a community?   Well, it’s basically the same reason for which mankind has evolved... I know, it sounds so dramatic. However, through my...
Facebook Advertising Course

Converting Facebook fans into clients – Download

At Loopaa we like to work with the most efficient marketing tools. We found out that Facebook advertising is one of them.  Because we value giving back to the community we partner up with BT Club so that we can learn other marketeers and entrepreneurs how to use this online communication...
Curs Calin Biris Loopaa

Converting Facebook fans into clients, with Calin Biris

Did you know that Romania has more than 7 million Facebook users and that more than 6 million of them are active each month? How can you say “NO” to such a big community of potential customers? Calin Biris, Loopaa’s Digital Director, will tell you the secrets to converting Facebook fans into clients for your business in an interactive, state of the art seminar, in collaboration with BT Club. Not only will advertising on Facebook be revealed in its fullest, but you will also find out...
Marketing Budget

Marketing budget = Advertising budget?

Let's look at it from a different angle... Most small and medium sized companies do not use the marketing budget concept. Best case scenario is when they have an advertising budget. But what about the other marketing investments? Events for meeting customers PR & Networking Optimizing processes for a better service or a better product Training the employees Checking customers' satisfaction Studying the competition/market opportunities Measuring the marketing...
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