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poster Banica

AdWars

The above title is the unlawful offspring of a discussion about Google AdWords and my rather poor hearing. Now, disregarding the fact that the notion (“AdWars”) surfaced itself by chance, it actually depicts my feelings towards the advertising industry quite accurately. My thoughts are that, nowadays, top advertisers tend to have fierce competitors. Their rivalry can be very obvious, and promoting these brands requires ever increasing tactical complexity. Also, advertising is competitive...
brands of cluj

Most Beloved Brands

It seems that curiosity is one of our biggest ”flaws”. We were curious about which are the most beloved brands in our beloved city, Cluj-Napoca, and since there was nobody to shed light onto this matter, we took the matter into our own hands. That’s right! We’re conducting the first marketing research that analyzes the degree of affection that people from Cluj-Napoca develop towards local brands and the relationship that is established as a result of this. We want to determine...
lupa

We’re up and running!

We’re finally up and running. It took a while to get the site up because we’re all so busy! The team is very excited that the site’s all patched up and ready for launch. We hope you will enjoy your stay here, have fun around here and if you have any questions feel free to ask us. A few words about Loopaa We’re forward thinkers, we constantly push and strive to better ourselves and, through this, empower our clients. Even though our nature is very playful and our language fairly...
Victor Gavronschi event

Basics of Social Media

Although I can't consider myself a social media expert, the basic knowledge about this new (yeap, it's still new) way of communicating and engaging with customers, is a must-have for all marketers. Here are a few things that I consider to be important when engaging in the hazy world of social media: define consistency. For example, periodical posts can get you a certain required behaviour of your customers. It's also important to define your position when communicating. Find the right...
Victor Gavronschi speaker

A Message for Marketers

When I started working in marketing, almost 5 years ago, things were a bit blurry for me, considering what marketing really represents. In the beginning, it just meant promoting and nothing else. But in time, I've realized there's much more when dealing with marketing. As a marketer, you're facing challenges almost every day: promotions, strategies, price offers, ways to communicate, unsatisfied customers, plans, budgets, events and so on. Your mind must be prepared for a continuous search...
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