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Banner Market Study Cluj 2014

Loopaa reveals the most beloved Cluj brands

Once upon a time, there was this bunch of advertising addicts, gathered within a creative playhouse named Loopaa, who were very curious about the marketing realities in Cluj-Napoca. They wanted to know which are the most beloved brands in our beloved city, and since there was nobody to shed light onto this matter, they took the matter into their own hands.   So, what did the loopies do? They set out on a noble quest, conducting the first ever market research which analyzes the...
Numbers Dont Lie

How numbers talk to people

As human beings, we all are different... and we all know that. Some of us relate better to images, others to text and I - to numbers. My job is all about numbers, as market research consists of constant number analysis. By working in this field, I have learned that numbers talk to people. But the question that arises here is: do we know how to listen?   My first contact with market research and the whole numbers game that comes with it, was during my student years. At the time,...
Originality

Reality check

“Don't try to be original, just try to be good.” Paul Rand by Mies Van Der Rohe Lately I've been thinking about the significance of this quote and mostly, about the exaggeration of what they call "uniqueness". Did originality lose its importance? If we analyze this situation, it would be easy to see that it is harder and harder to create something original, considering what has been created till now. Although, there are many who aspire to original ideas or their original implementation....
bubbles wide

PR your way into your client’s heart

You don’t need to be a PR Specialist to secure your client’s sympathy and loyalty, but a little PR knowledge can go a long way when dealing with a person to whom you’re supplying services. It’s all about communication! It is a generally known fact that PR reps have a way with words; they know that communication is the key to establishing a long-term relationship with the client and they know how to do it properly.   But you don’t need to have the PR Specialist...
Airplane

Slowly. Slowlyyy…

Being an Account Specialist may not appeal to you as much as other marketing jobs... but look at it from my perspective: you know everything that's going on in the agency, you're connected with all the clients and you definitely get to learn new things every day... I mean every day! Got your attention? Let's dive into my shoes for one day as an account specialist at Loopaa:   Coffee is pouring slowly. Slowly.SLOWLY.It seems like a quiet day, and that is usually a sign that it's not...
Loopaa's partners

Your dedicated marketing agency

After roughly one year since I’ve started this agency, it’s time to take it at a new level. This spring, I’m restating Loopaa’s position as a marketing agency, and how to do it better than having besides me some great marketing professionals? I’m pleased to announce that Loopaa is getting stronger with 3 new partners which I’ve worked with during my experience over the past 8 years. 3 new partners, 3 main areas of expertise: strategy, creativity and digital...
HTML hero

Echo “Hello World!”

What does a web developer generally do? In brief, a web developer's responsibilities are building and maintaining websites. He/she can be professionally trained in, or have broad personal experience working with various scripting languages and writing custom scripts to accommodate clients' needs.       What does a web developer do in a marketing agency? For starters, from my experience, I can tell you that besides coding, a web developer is continuously...
Be bold, be italic

Being a designer in today’s industry. How to become so much more?

Hi. My name is Tudor, I work for Loopaa and I’m a designer. Or, if you prefer, a graphic artist. A friend of mine once told me something that I will probably remember for the rest of my life: ”Being an artist is so much more than doing artsy things for people and getting paid. Being an artist means you were born with a superpower, something that few people have – the ability to escape from this world whenever you like and come back, just like that.” Your mind, your heart, your...
stepping stones dream big

Personality in design

How does a web design project stand out? A good design stands out from a sea of competitors through its personality. As designers, we have the capability to express personality through well-conceived designs that forge an emotional connection with the visitor. How is this emotional connection achieved? There are a couple of characteristics (elements of visual language) that make a web design project unforgettable and fun to interact: type choices, alignments, color usage, the overall design...
loopaa office

Branding – my biggest challenge

What was the biggest challenge of your life? How about the biggest challenge of your career? What about your biggest challenge in marketing? I have the same answer to all of these questions: BRANDING. Many view branding as a name, a catchy headline, a logo or just about everything you picture about a company (business cards, website, online advertising, public relations etc.), but things are not quite so simple. Branding may seem like (relatively) easy team work: you meet with the...
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