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Curs Google Analytics Liviu Taloi

Google Analytics has never been this Sexy

Online marketing is to an extent the opposite of your grandpa’s political views. It changes regularly. A digital marketer who takes a few months off work might strikingly resemble the characters from the classic French series “Les visiteurs” in which a medieval nobleman, played by Jean Reno, and his squire accidentally time travel to the contemporary period. However, along with the rapid changes in the field are the virgin areas of those tools you already know about but with which...
rebranding IT company

Employer branding marketing strategy for the win! – How does marketing strategy work for IT companies?

Strategy. Marketing Strategy. That thin line between doing something great and knowing why and how you will do it, as opposite to leaving things to chance and hope for the best. Have you ever found yourself in this situation? If so, this article will, hopefully, make you understand the whys, wheres and hows of marketing strategy.   If you are a CEO or HR/ Marketing person in an IT company, you have, most probably asked yourself more than once: how can I promote a healthy...
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THE EVENT BRANDING KIT: Why you should have it NOW.

Get the Event Branding Kit before time expires and you will receive a free 2 hours consultation with one of our experienced event project managers. Contact us now.   Thinking about your upcoming events this spring? Stop thinking, start acting. We present to you the product of the season: THE EVENT BRANDING KIT. What is an “EVENT BRANDING KIT”? It’s an all-in-one package DESIGNED especially for your event organizing needs. You’ll receive: Event branding: 1...
digital trends

Top 5 predictions for Digital Marketing trends in 2018

There are many articles about digital trends each year and we (usually) follow many of them to see how things roll out. What we have noticed is that the trends happen slower than experts estimate. For example, everyone is talking about AI (Artificial Intelligence) / AR (Augmented Reality) / VR (Virtual Reality) and voice search as big trends, but we are expecting their time to come only in the following years. The expertise in these fields is not that accessible and wide spread so that early...
Cover Image 2017

2017 in review for Loopies

Looking back at 2017 we can say it was a year of hard work and unforgettable moments. Here are some insights. ;)

Loopaa infografic 2017

Marketing Budget

The marketing budget, what a headache

Is the marketing budget a headache, or not? At least it shouldn’t be a headache as long as you correlate it with some performance indicators (KPIs). If you won’t do this, the battle is somehow lost from the start. In the following article, we’ll provide guidelines in planning a marketing budget. First, let’s set the scene 1. There’s no unique way of setting up a marketing budget. Yeah... we’ll give you guidelines, but you need to figure out on your own what’s the best...
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