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6 marketing trends at Webstock 2016

6 marketing trends on stage at Webstock 2016

When trying to figure out what the best people in digital marketing in Romania are working on, there is hardly a better place to go to than Webstock. The entire conference is a big opportunity to meet marketing professionals and to get inspired by their work and experiences. So, I’ve compiled a list of the main 6 marketing tips we learned about at the conference: 1. Storytelling continues to drive the conversation. They might not have an important marketing background, but Webstock...
Cover Meet Magento 32

Will you meet Magento in Cluj this month?

If you are in eCommerce business, then you surely know what we are referring to when we say "Magento". At the end of this month, you can join hundred of participants at Meet Magento Romania, third edition. The event will take place on the 28th and 29th of October, at Grand Hotel Napoca in Cluj. On the stage you will find speakers from Banca Transilvania, Microsoft, Google, Evozon, Bluegento that will be presenting useful informations for the participants interested about the eCommerce...
Content Marketing or How to Sell Without Selling

Content marketing or how to sell without selling

TV Ads. Facebook Ads. Printed Ads. Billboards. Radio Ads. Youtube Ads. Ads ADS ADS everywhere. People are fed up. They simply can’t stand seeing, reading or hearing another ad. So, what can marketers do in order to sell their products or services in a way that doesn’t scream “Run while you still can! It’s an Ad!”? They can turn to content marketing, a way of selling without actually selling.  Sounds paradoxical? Well, it makes more sense than you might think. Content marketing is...
Content Marketing

How content marketing really works – explained simply

Content Marketing may sound like a buzz phrase to you. Maybe you feel it doesn’t really mean something. Let me prove you’re wrong...with arguments, of course. Content Marketing is important to Online Marketing, just like radio shows and music are for radio advertising... even much more. Put it simply, content marketing is about using content in order to market a business, a product/service, a brand or a person. The most important thing to remember is that Content Marketing gives you...
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Expo Inter Cars – a success story

I'll cut the chase for you... We love this event... truly, madly and deeply! This year's edition was the third one in a row for Loopaa as the partner agency... For myself, it's the 6th one. Yeap, I've been there from the very beginning and now, it has attracted over 6.000 professional visitors from all over Romania. (garages, shops and auto retailers) You wonder what is Expo Inter Cars? It’s the first event dedicated to the auto aftermarket industry from Romania, an annual exhibition...
Automotive Aftermarket News Cover

New Loopaa Project – Automotive Aftermarket News

Automotive Aftermarket News on automotive-am.com Hello drivers! Hello suppliers! We decided this year to start our own project as a source of information for car owners and car drivers in Romania. We do have a consistent background in B2B automotive aftermarket industry since 2004. We started this project for several reasons, but the main reason was the lack of information about automotive aftermarket brands to end users. In the same time, the available communication channels for Romanian...
Market Research blogpost header

The key to a successful marketing campaign: 80% research, 20% hard work

Oftentimes, we, as marketers, are eager to jump right into the creative process, tempted to simply skim over or even skip one of the most basic and essential steps of every campaign: the holy research. However, that would be a deadly sin: thorough research is crucial to developing any successful marketing plan. Here, at Loopaa, we know just how much a meticulously done analysis can help us in crafting the best fitting strategy for each project. Therefore, after the initial briefing, in which...
How to use Linkedin for Business

The ultimate marketing checklist: how to use LinkedIn for business

When you say LinkedIn, you mean business. With more than 433 million users from 150 industries, this networking platform is now the fastest growing professional Social Network in the world. According to Hootsuite, one in three professionals has a LinkedIn account and 49% of the key decision makers use it for business purposes. With that level of professional engagement, LinkedIn is a social network your business cannot afford to ignore! Here are 5 reasons why you should incorporate...
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Round-up of the events’ season

A very busy season of events is now entering a well deserved holiday. At least till autumn. Loopaa has been active in this field by helping major automotive companies to enhance their presence at professional events throughout Europe. Here's a short summary of the booths made by Loopaa this year:   1. Denso We've stood by Denso's side for the second year now. Though we've used the same booth design as last year, visitors highly appreciated Denso's presence as it...
The Ultimate Marketer

How to become The Ultimate Marketer

Do you want to become The Ultimate Marketer? If you are reading this article either you are just curios or just very competitive. To be the best in your field is not an easy task and not for everybody. Are you up to the challenge? Michael Jordan is the most competitive athlete I know. Since he was a boy he would always compete against his brother or any other bigger boys that would challenge him to a pick-up game. Even in his enshrinement speech at the basketball hall of fame he thanked...
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