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Content Marketing

How content marketing really works – explained simply

Content Marketing may sound like a buzz phrase to you. Maybe you feel it doesn’t really mean something. Let me prove you’re wrong...with arguments, of course. Content Marketing is important to Online Marketing, just like radio shows and music are for radio advertising... even much more. Put it simply, content marketing is about using content in order to market a business, a product/service, a brand or a person.The most important thing to remember is that Content Marketing gives you...
Header EXPO IC

Expo Inter Cars – a success story

I'll cut the chase for you... We love this event... truly, madly and deeply! This year's edition was the third one in a row for Loopaa as the partner agency... For myself, it's the 6th one. Yeap, I've been there from the very beginning and now, it has attracted over 6.000 professional visitors from all over Romania. (garages, shops and auto retailers)You wonder what is Expo Inter Cars? It’s the first event dedicated to the auto aftermarket industry from Romania, an annual exhibition...
Automotive Aftermarket News Cover

New Loopaa Project – Automotive Aftermarket News

Automotive Aftermarket News on automotive-am.com Hello drivers! Hello suppliers! We decided this year to start our own project as a source of information for car owners and car drivers in Romania. We do have a consistent background in B2B automotive aftermarket industry since 2004. We started this project for several reasons, but the main reason was the lack of information about automotive aftermarket brands to end users. In the same time, the available communication channels for Romanian...
Market Research blogpost header

The key to a successful marketing campaign: 80% research, 20% hard work

Oftentimes, we, as marketers, are eager to jump right into the creative process, tempted to simply skim over or even skip one of the most basic and essential steps of every campaign: the holy research. However, that would be a deadly sin: thorough research is crucial to developing any successful marketing plan.Here, at Loopaa, we know just how much a meticulously done analysis can help us in crafting the best fitting strategy for each project. Therefore, after the initial briefing, in which...
How to use Linkedin for Business

The ultimate marketing checklist: how to use LinkedIn for business

When you say LinkedIn, you mean business. With more than 433 million users from 150 industries, this networking platform is now the fastest growing professional Social Network in the world.According to Hootsuite, one in three professionals has a LinkedIn account and 49% of the key decision makers use it for business purposes.With that level of professional engagement, LinkedIn is a social network your business cannot afford to ignore!Here are 5 reasons why you should incorporate...
Cover Automotive Booths

Round-up of the events’ season

A very busy season of events is now entering a well deserved holiday. At least till autumn. Loopaa has been active in this field by helping major automotive companies to enhance their presence at professional events throughout Europe. Here's a short summary of the booths made by Loopaa this year: 1. DensoWe've stood by Denso's side for the second year now. Though we've used the same booth design as last year, visitors highly appreciated Denso's presence as it...
The Ultimate Marketer

How to become The Ultimate Marketer

Do you want to become The Ultimate Marketer? If you are reading this article either you are just curios or just very competitive. To be the best in your field is not an easy task and not for everybody. Are you up to the challenge?Michael Jordan is the most competitive athlete I know. Since he was a boy he would always compete against his brother or any other bigger boys that would challenge him to a pick-up game. Even in his enshrinement speech at the basketball hall of fame he thanked...
hastags

How to master the art of hashtagging your online content to perfection

The kids use them, the teens use them, even tech savvy seniors use them, so why shouldn’t you take advantage of them in order to make sure your company’s messages, campaigns or news pieces reach the most of their intended audience? I’m talking, of course, of hashtags, the trend that changed the world of online communication!Although perceived as an informal means of communication, hashtags can be a powerful tool to master, through which you can ensure the success of your online...
10 Reasons to work in a Marketing Agency

10 Reasons to work in a Marketing Agency

Eric Schmidt, former CEO of Google, gave the following career advice to Sheryl Sandberg, one of the first employees of Google that later on became the COO of Facebook: "Get on a rocket ship. When companies are growing quickly and they are having a lot of impact, careers take care of themselves. And when companies aren’t growing quickly or their missions don’t matter as much, that’s when stagnation and politics come in. If you’re offered a seat on a rocket ship, don’t ask what seat....
MotulGo Activation Campaign

Start your motorcycle engines for an activation campaign

Black leather jeans and funky jackets, this was the official uniform at SMAEB, the biggest Romanian expo show dedicated to motorcycle fans. Riders, free spirits, families, couples, friends and rivals, all meet here to see the latest rides and accessories they can buy.How can you get noticed when you compete for attention and you are a new brand, present at SMAEB?This was the question we asked ourselves when we started working at the concept for the event booth for MotulGo.ro, the...
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