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How to master the art of hashtagging your online content to perfection

The kids use them, the teens use them, even tech savvy seniors use them, so why shouldn’t you take advantage of them in order to make sure your company’s messages, campaigns or news pieces reach the most of their intended audience? I’m talking, of course, of hashtags, the trend that changed the world of online communication! Although perceived as an informal means of communication, hashtags can be a powerful tool to master, through which you can ensure the success of your online...
10 Reasons to work in a Marketing Agency

10 Reasons to work in a Marketing Agency

Eric Schmidt, former CEO of Google, gave the following career advice to Sheryl Sandberg, one of the first employees of Google that later on became the COO of Facebook: "Get on a rocket ship. When companies are growing quickly and they are having a lot of impact, careers take care of themselves. And when companies aren’t growing quickly or their missions don’t matter as much, that’s when stagnation and politics come in. If you’re offered a seat on a rocket ship, don’t ask what seat....
MotulGo Activation Campaign

Start your motorcycle engines for an activation campaign

Black leather jeans and funky jackets, this was the official uniform at SMAEB, the biggest Romanian expo show dedicated to motorcycle fans. Riders, free spirits, families, couples, friends and rivals, all meet here to see the latest rides and accessories they can buy. How can you get noticed when you compete for attention and you are a new brand, present at SMAEB? This was the question we asked ourselves when we started working at the concept for the event booth for MotulGo.ro, the...
The Mechanism Of Loopaa

The mechanism of our work

Every time we meet a new customer, a question pops out at the very beginning of our discussions: How is Loopaa working? What's our approach on a marketing/ communication project? And this is the main subject of this blog post in order for you to get to understand us better. No hidden doors, no secrets... it's a matter of aligning expectations and work procedures. And a big part of a successful business relationship between an agency and a customer is how you start.   Here's a...
email from a marketing manager

Email from a Marketing Director to a Marketing Agency

From: John, Marketing Director Subject: I need your advice Hi Călin, I heard that you are working in a marketing agency, and two years have already passed since you joined the agency. I am a Marketing Director in an IT start-up that is growing fast. I love what I do and we have a great team, but I feel I can do more. I want to help more companies to become better at Digital Marketing. I was thinking to join a Marketing Agency as you did, but I am not sure if is the right thing for...
LOOPAA Header Blog MK4IT INSIGHTS 790x330 29 02 16

Mk4IT: Four things to take into consideration for external communication

At Marketing 4 IT, our CEO explained what are the four main pillars to take into consideration for your IT company external communications. These are: 1. Strategy 2. Content marketing 3. Social Media 4. Events 1. Strategy Before you start your journey and build your company’s employer brand, it is very important to set up the plan. Be sure you identify and create a persona of your target market, write down your SMART objectives, and plan the next actions to get what you want. ...
Loopaa Mk 4 IT

Mk4IT: The biggest mistake you can make when working with brand ambassadors

Most of the time, marketers focus on getting new business and customers. They are searching for new markets and tend to ignore the existing clients. This is a big mistake. Having a brand ambassador program can slim your marketing budget, while still being able to acquire new clients. It is important to acknowledge that a sale is not finished when a person gives you the money and he/she gets the product or the service you sell in return. Instead, that is the moment when the fight...
Fool others and you fool yourself.

Fool others and you fool yourself

Why brands should communicate honestly with their audiences. April Fool’s is nearly here. It’s a day in which we try to prank and deceive our friends, co-workers and other people, but in a fairly harmless, fun-filled way (hopefully, at least). However, trying to fool and deceive people is never an option for brands. It may have worked a few decades ago but, in this day and age, it’s inadmissible and highly ineffective. On the contrary, brands should always strive to have an honest and...
Loopaa Mk 4 IT

Mk4IT: The key for having a strong employer brand

Do you want your company to be the employer of choice? Of course you do! For this you need a strong employer brand that positions your company in the mind of your target employees as the best place to work. Here are some of benefits for your company will receive if it becomes the employer of choice: 1. The time you invest in hiring people will be the lowest in the industry. 2. The best specialists will be waiting at your company's door. 3. Your clients will choose your company...
Loopaa Mk 4 IT

Mk4IT: One factor that could lead to your company disappearing

Tudor Galoș, Consumer Marketing Manager at Microsoft and one of the main speakers from the conference Marketing 4 IT, talked about many factors that influence the way we do business nowadays. He told the audience about the importance of growth hacking, about the fact that everything is digital now, and he also mentioned one important factor that could lead to your company  disappearing. Can you imagine that one day your company will not exist anymore if you don't take care of one...
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