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Loopaa Mk 4 IT

MK4IT: Top advices for communicating the Employer Brand

One of the biggest challenges for IT companies in Cluj-Napoca is to communicate their Employer Brand. There is a real fight for talents, so marketers and HR specialists have to be armed all the time with the best marketing tactics they know. Victor Gavronschi, the CEO of the agency, talked about the subject at the Marketing 4 IT conference. In this article we want to share with you his 4 advices for communicating the Employer Brand. Briefly here are the 4 advices: 1. Be...
Loopaa Mk 4 IT

MK4IT: Continuous Development for Marketers in IT

One of our agency’s core values is Continuous Development. We believe that this is the main driver that keeps a marketer in this game. If you don't have this urge to always be better, then marketing and communication are probably not for you. We also believe in the saying 'show, don't tell'. You can't say that you have a value if you don't prove it through decisions and actions. Last year, in November, we organized Marketing 4 IT - probably the first and only marketing conference in...
LOOPAA Header Blog MK4IT INSIGHTS 790x330 29 02 16

MK4IT: What Twitter values in your behavior

If you have and use a twitter account, you may have encountered this feature: based on your contact details and your following history, Twitter algorithms suggest you 5 people to follow. The question Tudor Galoș addressed at MK4IT is “Why 5? Why not 7 or 30?”. The answer is ridiculously simple: there is an average of 5 things we can remember. Twitter wants you to have a pleasant experience and it values not only your activity as an active user but as a follower...
LOOPAA Header Blog MK4IT INSIGHTS 790x330 29 02 16

MK4IT: What growth hacking means in a nutshell

Enough with the “I think so...” based decisions. Start growing your business with decisions based on data. By testing different means of communication, different messages, designs, etc., you can gather real data and see the impact your changes have on the company's objectives. Growth Hacking techniques are used especially in the IT sector and particularly for start-ups, as it focuses on "growth first, budgets second." Let's hear what Tudor Galos has to say on the subject at...
Womarketing - How to better communicate with your female audiences

“Womarketing” or “How to better communicate with your female audiences”

International Women’s Day is coming up, an occasion when women are recognized for their economic, political and social achievements in quite a few countries around the world, but also a celebration of respect, appreciation and love towards all the women around us. It’s an occasion brands that target women should definitely not let pass by without doing something, even something small. So I thought I could share with you some general advice on marketing to female audiences, which can also...
LOOPAA Header Blog MK4IT INSIGHTS 790x330 29 02 16

MK4IT: How brand loyalty influences customer acquisition

Brand engagement usually means brand loyalty and brand loyalty means brand acquisition. Right? A marketer who conducts his/her actions by the principle "loyal customers are worth up to 10 times as much as their first purchase" would give you a positive answer, but a true marketer takes into consideration the data. A research study conducted in 2014 showed that Romanian's brand loyalty is 60%, but this has little influence on their acquisition. The question arising from that fact is:...
LOOPAA Header Blog MK4IT INSIGHTS 790x330 29 02 16

MK4IT: There is no such thing as Digital Marketing

At the Marketing 4 IT Conference, Tudor Galos addressed an intriguing issue - he said there's no such thing as digital marketing, there is just marketing, which has digital components. What does this mean for the marketers? Well, nothing changes. The mission of marketers is to understand the marketplace, define the segments to target and the right messages to communicate, in order to achieve their objectives. The fact that those happen to be digital is only part of the execution. Even the...
Keeping employees engaged is like being in a relationship

Keeping employees engaged is like being in a relationship – the not-so-textbook set of advice

If you make just one Google Search on the subject “How to Keep Employees Engaged”, you’ll find all kind of related information: “How To Be A Good Manager In 5 Steps”, “10 Ways To Keep Employees Engaged” or “How Smart Companies Do It”. And since February is “The month of love”, I’ll just break it down to you: Truth is, employee engagement is more like a love relationship. So, let’s see why: Respect, communicate and listen. Communication is vital in EVERY...
winning new customers for retail businesses

Strategies for winning new customers for retail businesses

Mobile, tablet, PC, laptop, VR Glasses, smart watches, TV, radio, print magazines... all these have one thing in common: the consumer. If you are ignoring all these communication and distribution channels, then you are, in fact, ignoring your potential customers.                                            According to Google Consumer Barometer:                        - 69% of the consumers research Offline and                            buy...
Auto PR

Auto PR

No... there’s no automatic system to handle PR activities. We would wish for an Auto PR tool, but it hasn’t been invented yet. This article is about PR in the automotive field, especially for the B2B part of it. In Romania (but not only), automotive related press is pretty scarce. So you can’t rely entirely on sending out a press release, even if it is interesting and innovating.   Just to summarize the situation of the media for the B2B automotive industry: 1. There’s a...
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