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Category Archive for: ‘Branding’

Face to face with the creative team

Face to face with the creative team – insights on the development of a brand manual

The creative Loopies, the ones that usually hide their pretty faces behind huge desktops, decided to step out of their protective environment. On Thursday, 24th of November, some of them gathered all their will and went to get acquainted with the students of the College of Political, Administrative and Communication Sciences. Thrilled to meet the future designers, but a bit anxious about the encounter with so many knowledge seekers, three members of the creative department stepped on stage...
Loopa Banner Branding 790X330 18 11 2016

To Brand or not to Brand. How Can Branding Make or Break a Company

Unless you live on Mars or in another galaxy, there’s no way you haven’t heard of branding. After all, it’s a centuries old practice (‘though used in a completely different context). Small start-ups tend to neglect its importance, but all the big players on the market know just how much of a difference it can make. Let’s not forget that companies like Coca-Cola, Apple or Google are known all over the world due to their strong branding strategies.  Why should you invest in...
LOOPAA HEADER ARTICOL BLOG BRANDING 1 770x320px 31 10 16

What branding is and what it’s made of

There is an almost infinite number of companies on the market, each of them fighting for supremacy. It’s like a lion’s den out there, every one of them trying to rip the others apart and get to that intoxicatingly sweet, fresh, delicious prey named success. How do they differentiate from each other? How do they manage to out-best their opponents? Through branding.  So, what is branding? You might already have an idea about what branding, but let’s see what the experts say....
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