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Category Archive for: ‘Events & PR’

Marketing 4 IT + Zoom In

[Special Offer] Marketing 4 IT + Zoom In = LOVE

Our partners Azimut Happy Employees, just announced they are organising the HR development conference Zoom In, with science based workshops and functional training. The event will take place on the 27th of April, at The Office, in Cluj-Napoca. If you register, you will have the chance to gain insights about organisational well-being: Financial well-being - insights from an expert on Behavioral Economics about what constitutes financial well-being within an organisation and how can you...
marketing 4 IT - Sit Down with the professionals

Representatives from LinkedIn, eJobs, BestJobs, on the same stage, at MK4IT 2017

Representatives from the most important online recruiting platforms will gather together on the 23rd of February in Cluj-Napoca, to join the second edition of the MK4IT (Marketing for IT) conference. The list of speakers from the only marketing event dedicated to the IT companies from Romania includes Laura Gregg, Media Solutions Consultant LinkedIn, Marius Pop, Product Manager Talent BestJobs and Laura Chiculiţă, Chief Marketing Officer (CMO) eJobs Romania. They will share the stage...
Header Roadshow DENSO

A campaign to the MAX: DENSO’s Roadshow

This year, during October, something really cool happened... More than 1000 garages throughout Romania were visited, as part of a national Roadshow, organized by DENSO. And Loopaa was the one that made it possible. Yes, we're proud of it because there was no such campaign organized in Romania till now, in the Automotive Aftermarket field. Leaving aside all the sleepless nights, all the unexpected "suprises" and the anxiousness of the unknown. Bottom line, we've done it and the results are...
Marketing 4 IT 2017

Marketing 4 IT 2017 – Employer Branding & Product Marketing, Arts You Can Master

Loopaa, Your Dedicated Marketing Agency, is proud to announce the launch of the second edition of  MK 4 IT (Marketing for IT), the only marketing conference dedicated to the IT companies from Romania. This event will be held on the 23rd of February 2017 at Impact Hub Cluj-Napoca and will be centered on “Employer Branding & Product Marketing: Arts You Can Master”. Those of you who decide to attend it will find straight from the Romanian and international marketing and HR leaders...
6 marketing trends at Webstock 2016

6 marketing trends on stage at Webstock 2016

When trying to figure out what the best people in digital marketing in Romania are working on, there is hardly a better place to go to than Webstock. The entire conference is a big opportunity to meet marketing professionals and to get inspired by their work and experiences. So, I’ve compiled a list of the main 6 marketing tips we learned about at the conference: 1. Storytelling continues to drive the conversation. They might not have an important marketing background, but Webstock...
Cover Meet Magento 32

Will you meet Magento in Cluj this month?

If you are in eCommerce business, then you surely know what we are referring to when we say "Magento". At the end of this month, you can join hundred of participants at Meet Magento Romania, third edition. The event will take place on the 28th and 29th of October, at Grand Hotel Napoca in Cluj. On the stage you will find speakers from Banca Transilvania, Microsoft, Google, Evozon, Bluegento that will be presenting useful informations for the participants interested about the eCommerce...
Header EXPO IC

Expo Inter Cars – a success story

I'll cut the chase for you... We love this event... truly, madly and deeply! This year's edition was the third one in a row for Loopaa as the partner agency... For myself, it's the 6th one. Yeap, I've been there from the very beginning and now, it has attracted over 6.000 professional visitors from all over Romania. (garages, shops and auto retailers) You wonder what is Expo Inter Cars? It’s the first event dedicated to the auto aftermarket industry from Romania, an annual exhibition...
Cover Automotive Booths

Round-up of the events’ season

A very busy season of events is now entering a well deserved holiday. At least till autumn. Loopaa has been active in this field by helping major automotive companies to enhance their presence at professional events throughout Europe. Here's a short summary of the booths made by Loopaa this year:   1. Denso We've stood by Denso's side for the second year now. Though we've used the same booth design as last year, visitors highly appreciated Denso's presence as it...
MotulGo Activation Campaign

Start your motorcycle engines for an activation campaign

Black leather jeans and funky jackets, this was the official uniform at SMAEB, the biggest Romanian expo show dedicated to motorcycle fans. Riders, free spirits, families, couples, friends and rivals, all meet here to see the latest rides and accessories they can buy. How can you get noticed when you compete for attention and you are a new brand, present at SMAEB? This was the question we asked ourselves when we started working at the concept for the event booth for MotulGo.ro, the...
Auto PR

Auto PR

No... there’s no automatic system to handle PR activities. We would wish for an Auto PR tool, but it hasn’t been invented yet. This article is about PR in the automotive field, especially for the B2B part of it. In Romania (but not only), automotive related press is pretty scarce. So you can’t rely entirely on sending out a press release, even if it is interesting and innovating.   Just to summarize the situation of the media for the B2B automotive industry: 1. There’s a...
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