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Category Archive for: ‘Marketing KPI Stories’

End of the year KPIs: UPDATED CASH FLOW

End of the year KPIs: UPDATED CASH FLOW

KPI name: UPDATED CASH FLOW Definition: This KPI measures the financial liquidities in the context of updated budgets for the next year. Yes, do it! Make multiple scenarios for developing your activity next year by considering new projects, investments and overall economic context. Monthly forecast of payments and revenues for the company. Variation and related KPI’s: Weekly/Monthly/Quarterly cash flow Annual cash flow predictions/ forecast Focus and targets: This KPI...
End of the year KPIs: Assets performance

End of the year KPIs: Assets performance

KPI name: Assets performance Definition: This KPI measures the financial performance of all the money invested in the company. Number of capital rotation in turnover  = ANNUAL TURNOVER / ASSETS VALUE Assets value is the first indicator when performing an overall evaluation of a company. The higher the value of this KPI, the higher the value of the company’s profitability. Variation and related KPI’s: Current assets rotation Fixed assets rotation Focus and targets: This...
Marketing KPI Work performance

End of the year KPIs: Work performance

KPI name: Work performance Definition: The level of profit per employee is a powerful KPI. For some analysts, this is the most important information regarding a company’s performance. Variation and related KPI’s: Value of company profit per employee Value of direct profit per employee per team/ division/country Focus and targets: Highly recommended for all managers and entrepreneurs. Usually, a list of reasons why we shouldn’t monitor this KPI is always ready to be...
End of the year KPIs: Profit structure

End of the year KPIs: Profit structure

KPI name: Profit structure Definition: The structure of your profit sources (in % and value) is actually, in many cases, far more important than your turnover structure. Variation and related KPI’s: %/value of profit per store/ division/ type of services/ sales channel %/value of profit per type of customers %/value of profit per geographical aspect (this is relevant when logistic has high impact on costs) %/value of profit per customers in B2B/ time frames Focus and...
MARKETING STRATEGY KPI Turnover structure

End of the year KPIs: Turnover structure

First snow in the city gives us reasons to remember that before winter holidays, we usually prepare budgets and next year strategic plans. Because the last series of KPIs did confirm the interest of our readers, we'll present you, in next 2 weeks, the most relevant <<end of the year>> KPIs that we find relevant for most of the business. Practice! Keep in mind what they measure. If your business is in the position where the KPIs are relevant, establish your improvement objectives....
Marketing KPI Stories - Process Responsible

Marketing KPI Stories: Process Responsible

Do you know who is achieving the best results for your company? Learn more about this KPI and see the related KPIs too.  KPI name: Process Responsible Definition: Here we propose a KPI that is not that usual for marketers. Still, for those being in the position where marketing budget involves other departments too, having a map with all necessary marketing processes is mandatory. Why? Because to influence positively a KPI you must know who from the company is involved and why results...
Marketing KPI - Source of customers

Marketing KPI Stories: Source of customers

In order to optimize your marketing budget, you have to start optimizing the marketing channels you use. Read more about what you have to keep in mind when analyzing the source of customers. KPI name: Source of customers Definition: No matter what the business is, knowing what or who directs your customers to your business is the most powerfull tool. Even if it is very simple, people intend to ignore the power of this information by generalizing the sources (from the street, from the...
Marketing KPI Stories - Customer’s potential

Marketing KPI Stories: Customer’s potential

We are starting a new week of work with another Marketing KPI Story  - Customer's potential.  KPI name: Customer’s potential Definition: The estimated value that a partnership with a customer brings for your business by any channel possible and for all range of products and services. Variation and related KPI’s: Value of the customer (sales value and profit value) Lifetime value of the customer % of turnover with the customer versus total turnover of the company The...
Marketing KPI Stories - Conversion rate

Marketing KPI Stories: Conversion rate

When measuring sales performance, Loopaa strategy specialists recommend measuring the Conversion Rate KPI's. KPI name: % Conversion rate Definition: The % of your total inquiries that actually buys in the end your company’s services and products, by any channel possible. Variation and related KPI’s: %  of returning customers from total inquiries   % of new customers from total inquiries   % of sales value of new customers from total sales of the company % sales value...
Marketing KPI Stories - Inquiries

Marketing KPI Stories: Inquiries

Hello everyone. Today we are starting something new, Marketing KPI Stories! We decided to start spreading some useful content regarding a key process in marketing – performance measurement. There is nothing more important in marketing than information and that’s why we will present to you in the following weeks a list of the most valuable KPI’s in marketing. Best decisions in marketing come after measuring the actual situation, the facts or actions. Here is a relevant quote:...
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