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Category Archive for: ‘Online Marketing’

How can a Marketing agency help an ecommerce business

How can a marketing agency help an ecommerce business?

It is easy to think that anybody can do ecommerce, but, to be competitive, you need more than just courage and money. No matter at what stage of business development an ecommerce shop is, there are always some things that our marketing agency can help with. We will go through the most important aspects a marketing director or an entrepreneur should consider outsourcing when running an ecommerce business. Before starting the business, a marketing agency should help an online shop with the...
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Bring Your E-Commerce Website to the Next Level

What is great marketing in the e-commerce world without efficient planning and a great web platform? Making online sales has become, in recent years, as simple as saying “1, 2 … sales”. Loopaa is here to make a great plan for your business, but for the sales part you need an efficient e-commerce platform. That’s why we decided to establish a partnership with Blugento.So, how can Loopaa and Blugento help you?Truth be told, they had us at “platform for growth”. Blugento...
Loopaa Banner Articol Automation V1 790X330 17 01 2017

What No One Tells You about Marketing Automation

Marketing automation is one of the most talked about technology trends in the digital marketing field. And it’s worth the talk. Why? Let’s find out!Marketing automation (the tool and the strategy) is, indeed, a highly valuable instrument for marketing departments. It simplifies the lead nurturing process, provides real-time data of your campaigns and helps you automate the most time-consuming processes.As good as it sounds, this is not a plug and place solution. It’s not something...
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Online Marketing trends from 2016 you should consider in 2017

In 2016 we saw some interesting trends that got the consumers to feel like they were the stars of a reality show, 24/7, on their mobile phones and laptops. Here are 7 of the most important trends we observed during this year. 1. Video is king This year, video was king on Facebook. We can see our newsfeeds flooded by videos everyday. This trend started last year and in 2016 the LIVE feature got everyone hyped, making them produce more videos. Even though YouTube has the Live feature since...
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11 easy ways to make social media your new inbound BFF

It doesn’t matter how marvellous your deeds are if no one knows about them. This saying is definitely true when we’re talking about inbound campaigns. You can develop the most amazing strategy ever, but if you don’t promote it right it will die before its time. Luckily, Social Media can help you with the content distribution and leads’ generation.Nowadays, platforms such as Facebook, Twitter, Instagram or Snapchat aren’t just what teens use to socialise on the web, as some might...
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Why eCommerce is the coolest part of digital marketing

Online shopping has a lot of advantages and benefits for buyers, with more and more customers preferring to surf on the internet in the middle of the night rather than to adjust to the program of a store. On the world wide web they can connect easier to a brand.E-commerce goes back to the 1990s, when eBay and Amazon revolutionised the industry of online business. Since then the industry has grown to a trillion dollar market. A research did by eMarketer.com reveals that in a few years, until...
6 marketing trends at Webstock 2016

6 marketing trends on stage at Webstock 2016

When trying to figure out what the best people in digital marketing in Romania are working on, there is hardly a better place to go to than Webstock. The entire conference is a big opportunity to meet marketing professionals and to get inspired by their work and experiences.So, I’ve compiled a list of the main 6 marketing tips we learned about at the conference:1. Storytelling continues to drive the conversation.They might not have an important marketing background, but Webstock...
Content Marketing or How to Sell Without Selling

Content marketing or how to sell without selling

TV Ads. Facebook Ads. Printed Ads. Billboards. Radio Ads. Youtube Ads. Ads ADS ADS everywhere. People are fed up. They simply can’t stand seeing, reading or hearing another ad. So, what can marketers do in order to sell their products or services in a way that doesn’t scream “Run while you still can! It’s an Ad!”? They can turn to content marketing, a way of selling without actually selling. Sounds paradoxical? Well, it makes more sense than you might think. Content marketing is...
Content Marketing

How content marketing really works – explained simply

Content Marketing may sound like a buzz phrase to you. Maybe you feel it doesn’t really mean something. Let me prove you’re wrong...with arguments, of course. Content Marketing is important to Online Marketing, just like radio shows and music are for radio advertising... even much more. Put it simply, content marketing is about using content in order to market a business, a product/service, a brand or a person.The most important thing to remember is that Content Marketing gives you...
How to use Linkedin for Business

The ultimate marketing checklist: how to use LinkedIn for business

When you say LinkedIn, you mean business. With more than 433 million users from 150 industries, this networking platform is now the fastest growing professional Social Network in the world.According to Hootsuite, one in three professionals has a LinkedIn account and 49% of the key decision makers use it for business purposes.With that level of professional engagement, LinkedIn is a social network your business cannot afford to ignore! Here are 5 reasons why you should incorporate this...
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