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Category Archive for: ‘Strategy & research’

Loopaa Banner Articol Automation V1 790X330 17 01 2017

What No One Tells You about Marketing Automation

Marketing automation is one of the most talked about technology trends in the digital marketing field. And it’s worth the talk. Why? Let’s find out!Marketing automation (the tool and the strategy) is, indeed, a highly valuable instrument for marketing departments. It simplifies the lead nurturing process, provides real-time data of your campaigns and helps you automate the most time-consuming processes.As good as it sounds, this is not a plug and place solution. It’s not something...
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What branding is and what it’s made of

There is an almost infinite number of companies on the market, each of them fighting for supremacy. It’s like a lion’s den out there, every one of them trying to rip the others apart and get to that intoxicatingly sweet, fresh, delicious prey named success. How do they differentiate from each other? How do they manage to out-best their opponents? Through branding. So, what is branding?You might already have an idea about what branding, but let’s see what the experts say....
Content Marketing or How to Sell Without Selling

Content marketing or how to sell without selling

TV Ads. Facebook Ads. Printed Ads. Billboards. Radio Ads. Youtube Ads. Ads ADS ADS everywhere. People are fed up. They simply can’t stand seeing, reading or hearing another ad. So, what can marketers do in order to sell their products or services in a way that doesn’t scream “Run while you still can! It’s an Ad!”? They can turn to content marketing, a way of selling without actually selling. Sounds paradoxical? Well, it makes more sense than you might think. Content marketing is...
Market Research blogpost header

The key to a successful marketing campaign: 80% research, 20% hard work

Oftentimes, we, as marketers, are eager to jump right into the creative process, tempted to simply skim over or even skip one of the most basic and essential steps of every campaign: the holy research. However, that would be a deadly sin: thorough research is crucial to developing any successful marketing plan.Here, at Loopaa, we know just how much a meticulously done analysis can help us in crafting the best fitting strategy for each project. Therefore, after the initial briefing, in which...
How to use Linkedin for Business

The ultimate marketing checklist: how to use LinkedIn for business

When you say LinkedIn, you mean business. With more than 433 million users from 150 industries, this networking platform is now the fastest growing professional Social Network in the world.According to Hootsuite, one in three professionals has a LinkedIn account and 49% of the key decision makers use it for business purposes.With that level of professional engagement, LinkedIn is a social network your business cannot afford to ignore!Here are 5 reasons why you should incorporate...
Do you want to grow your business in 2016? Take these Marketing Challenges

Do you want to grow your business in 2016? Take these Marketing Challenges

Hey, did you write down all your New Year resolutions? I am sure you did! But did you also write all the challenges you are willing to face this year? If you want to grow your business and put your magnifying glass on the marketing quality, then there is no easy way. No pain, no gain. What to expect to do more of in 2016            Be more sensitive to your customers' needs and requests It's easy to look at what your competitors are doing, but do you really think they know what...
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The matter of Employer Branding for IT companies

This term... Employer Brand... it's in our heads, for sure. Especially when you're working as a marketer or HR specialist in an IT company.That being said... should I begin by stating that the IT industry is very competitive and dynamic? Or should I say that the current academic system in Romania can't and won't respond properly to the actual needs ‎of this industry regarding recruitment? Or even better... isn't it obvious that people are not motivated just by getting a bonus of a few...
2Img Blog Loopaa Why Setting Up Your Marketing Strategy Is A Lot Like Cooking

Why setting up your marketing strategy is a lot like cooking

Yes, we know what you’re thinking: what does a marketing strategy even have to do with food or cooking? Well, we’re glad you asked. Just to name a few of the things they have in common, you need a lot of passion and dedication in order to cook something right. You need the best ingredients and tools, know the audiences that are coming to the table and cook for their taste. And, most importantly, cooking and marketing strategy are both an art and a science – you need a plan, but you also...
4 tipuri de itsti si 4 idei de cadouri de sarbatori

4 tipuri de IT-ști și 4 idei de cadouri de Sărbători

Un produs promoţional înseamnă mai mult decât un obiect personalizat cu logo-ul firmei. Te poate ajuta să pui bazele unei relaţii cu angajaţii sau colegii, oferind un cadou simbolic, de recunoştinţă pentru munca lor de zi cu zi.  Alegerea produsului potrivit poate fi dificilă. Unele obiecte vor fi mai apreciate decât altele, de aceea trebuie să-ţi cunoşti destul de bine partenerii de birou pentru a face alegerea corectă. E important să fie un produs care va rezolva...
Black Friday tips&tricks from TeCOMM Conference

Black Friday tips & tricks from TeCOMM Conference & Expo

Black Friday, the biggest shopping event, takes place each year on the last Friday of November, the next day after the Americans celebrate Thanksgiving.  Since the early 2000s, it has been regarded as the beginning of the Christmas shopping season. This year I was chairperson of the debate “Black Friday Strategies”, at TeCOMM Conference & Expo.  Our guest speakers were:Dragos Sirbu - CEO, Flanco Retail Adrian Mihai - Managing Partner, FAN Courier Sergiu Mircea - Head Of...
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