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End of the year KPIs: Turnover structure

MARKETING STRATEGY KPI Turnover structure

First snow in the city gives us reasons to remember that before winter holidays, we usually prepare budgets and next year strategic plans. Because the last series of KPIs did confirm the interest of our readers, we’ll present you, in next 2 weeks, the most relevant <<end of the year>> KPIs that we find relevant for most of the business.
Practice! Keep in mind what they measure. If your business is in the position where the KPIs are relevant, establish your improvement objectives.

KPI name: Turnover structure

Definition: The structure of your turnover (in % and value) will provide and confirm your priorities and, also, results vs expectations.

Variation and related KPI’s:

%/value of turnover per store/ division/ type of services/ sales channel

%/value of turnover per type of customers

%/value of turnover per geographical aspect (this is relevant when logistic has high impact on costs)

%/value of turnover per customers in B2B/ time frames

Focus and targets: all sectors, but more relevant in B2B. It also gives you an idea of the importance of each sector for your business. Create your own relevant sectors, in order to make sure you know your priorities, then plan and control the activity according to expected performances.

Happy…planning for the moment! 

Best regards,

Adrian Abrudan, Head of Strategy & Research