This month, Loopaa has become the first marketing and communication agency to be accepted in the Cluj IT Cluster community, as a clear statement that this industry is beginning to rely heavily on creative solutions and effective communication strategies.
Based on a common vision and similar values, this admission represents a natural step for both Loopaa and the Cluster. Whether we’re talking about Employer Branding or Product Marketing, Loopaa has already managed to gather an extensive experience. But it’s not enough. Things are changing rapidly, the industry is dynamic, so we must keep up the pace.
So, being part of the Cluster will provide us a great deal of insights about all the challenges that IT companies are currently facing. Insights directly from the source. And that’s the best way for us to come up with effective solutions to these challenges: to have a clear view on which are the issues.
On the other hand, we’ll partner up for new and exciting projects, such as the Cluj Innovations Days 2018 event, a regional forum that aims to consolidate the IT community and also to facilitate the interaction between the private and the public sector.
We want to thank the board of Directors from Cluj IT Cluster for their confidence shown in us and we are excited about all the new opportunities that this admission will provide in the future.
Andrei Kelemen – Executive Director of Cluj IT Cluster:
“We welcome our colleagues from Loopaa. For the ecosystem represented by the Cluj IT Cluster, this addition is very important and we believe that it will bring added value in building a reliable IT industry on a regional level. We rely on Loopaa’s expertise in marketing and event management, that will boost our organization’s future projects.”
About Cluj IT Cluster
Cluj IT is a cluster based organization formed of 50 active organizations in the information technology field: providers of software services and solutions, universities and research institutes, public bodies and other catalyst organizations.
Founded in October 2012, Cluj IT is an innovation based value chain network of Romanian IT companies and related organizations with the purpose of increasing the competitiveness and growth of IT services and products on international markets and of creating a strong sustainable public – private partnership in order to improve the life quality of the community we are part of.