One of the biggest challenges for IT companies in Cluj-Napoca is to communicate their Employer Brand. There is a real fight for talents, so marketers and HR specialists have to be armed all the time with the best marketing tactics they know.
Victor Gavronschi, the CEO of the agency, talked about the subject at the Marketing 4 IT conference. In this article we want to share with you his 4 advices for communicating the Employer Brand.
Briefly here are the 4 advices:
1. Be different. Also find out how to make a difference as a marketer for the IT Industry.
2. Be transparent.
3. Do your targeting with precision.
4. Focus and test everything you do.
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