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PR agency vs. Marketing agency from an online perspective

PR Agency Vs Marketing Agency

Does Social Media sell or does it only get people to know your business better? This is a good question. From our experience, Social Media can do both if the job is done well.

From this point of view, we have to question ourselves: is Social Media Management the job of a PR agency or should a Marketing agency take care of it? 

The main role of a PR agency is to get the word out, be the voice of the company when talking to all the stakeholders and getting free and positive coverage in the news and in the online media. The problem is that some online channels and publishers are not helping the PR specialists, by asking money to get reach and visibility. This forces the PR agencies to be more creative and learn how to advertise… stepping into the Marketing territory. 

But is it enough to just have a voice and spread news in the online environment?

A Marketing agency can do more than just be the voice of the company. From our results, we know that Facebook status updates can get new customers, not just convince fans that the business has morals and positive values. 

For a strong Online Marketing, I think it’s important to see beyond just getting the word out. Every company should set Marketing goals measured in new clients, new business opportunities or brand awareness. 

The value of a good PR agency is that it knows how to build relations with journalists, bloggers, VIPs and fans. 

The value of a good Marketing agency is that it looks deeper into the heart of the business, understands and uses the power of PR, but also creates systems that bring new customers, develops new products, services, sales & distribution channels.

 

Yours dedicated,

Călin Biriș

Digital Director

 

  1. Alin VladAlin Vlad10-16-2015

    From my perspective, for a healthy and coherent business approach, PR should be part of the Marketing strategy. No more silos!

    Taking this into consideration, the Social Media Management has multiple roles inside a company: PR, Marketing, Market Research, BI, Customer Support etc. If i should choose, SMM should be part of the Marketing Dept.

  2. Radu CrahmaliucRadu Crahmaliuc10-16-2015

    It is a simple answer and introducing paragraph is covering this: “Does Social Media sell or does it only get people to know your business better? This is a good question. From our experience, Social Media can do both if the job is done well.”
    PR is producing knowledge value transfer but is not direct selling.
    Marketing is producing knowledge and could transform information in money. Marketing is covering PR.
    Social Media Management is more than, not only an activity field. Social Media is in the same time a battlefield, a knowledge transfer field, a marketing tool, or a sales remote open agent. But social media could be also education classroom, professional forum, services laboratory, and many, many others.. From this perspective any type of Agency or Job position is using SM for his own purposes.
    Inside of any organization there are different jobs who cover SM activities: PR, Marketing, Business Development Board, HR, CRM…
    It is a current trend in corporate structure companies to create a special SMM job position affiliated do Mktg and Sales Department.

  3. Cristian StollbergCristian Stollberg10-16-2015

    “From our results, we know that Facebook status updates can get new customers, not just convince fans that the business has morals and positive values. ” – I am curios about the figures behind this statement. Was this a one time status update that brought new customers or does that happen regularly, so that one can really plan (i.e. set goals) a specific number of customers/orders or value of orders generated by status updates?

    • Calin BirisCalin Biris10-16-2015

      One of our eCommerce clients has monthly customers coming directly from Facebook organic posts. Also, the Facebook ads have very good results in terms of sales.
      For our B2B clients, Facebook is a channel that assists the sales… even if there are not direct sales.

      • Cristian StollbergCristian Stollberg10-20-2015

        Thanks for the answer! That sounds good, even if it is not strictly about Facebook status updates. However, the lack of metrics makes me think that the customers coming directly from Facebook organic post are rather the exception than the rule, i.e. the orders are insignifiant compared to the total orders generated by online marketing and as such, the role of the Facebook website is still PR (maybe not 100%, but 99.98% 🙂 ). I would love to be confuted on this point.

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