{"id":7136,"date":"2015-04-09T15:05:12","date_gmt":"2015-04-09T13:05:12","guid":{"rendered":"http:\/\/loopaa.ro\/?p=7136"},"modified":"2015-04-09T15:05:12","modified_gmt":"2015-04-09T13:05:12","slug":"marketing-kpi-stories-conversion-rate","status":"publish","type":"post","link":"https:\/\/loopaa.ro\/2021\/2015\/04\/09\/marketing-kpi-stories-conversion-rate\/","title":{"rendered":"Marketing KPI Stories: Conversion rate"},"content":{"rendered":"<p><span style=\"color: #000000;\">When measuring sales performance, <\/span>Loopaa<span style=\"color: #000000;\"> strategy specialists recommend measuring the Conversion Rate KPI&#8217;s.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>KPI name:<\/strong><\/span> <span style=\"color: #c21f21;\"><strong>% Conversion rate<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Definition:<\/strong> The % of your total inquiries that actually buys in the end your company\u2019s services and products, by any channel possible.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Variation and related KPI\u2019s:<\/strong><\/span><\/p>\n<p><span style=\"color: #c21f21;\"><strong>% \u00a0of returning customers from total inquiries <\/strong>\u00a0<\/span><\/p>\n<p><span style=\"color: #c21f21;\"><strong>% of new customers from total inquiries <\/strong>\u00a0<\/span><\/p>\n<p><span style=\"color: #c21f21;\"><strong>% of sales value of new customers from total sales of the company<\/strong><\/span><\/p>\n<p><span style=\"color: #c21f21;\"><strong>% sales value of returning customers from total sales of the company<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Focus and targets:<\/strong> all sectors, usually a\u00a0business with a\u00a0sales force, more important in B2B,\u00a0 gives also an image of\u00a0 customer satisfaction, or development of customers portfolio. If these rates are regressing, check first competition action than\u2026. your own performance while listening to your customers&#8217; voice.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When measuring sales performance, Loopaa strategy specialists recommend measuring the Conversion Rate KPI&#8217;s. KPI name: % Conversion rate Definition: The [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7137,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[113],"tags":[114,112,115],"class_list":["post-7136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-kpi-stories","tag-conversion-rate","tag-marketing-kpi","tag-marketing-kpi-stories"],"_links":{"self":[{"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/posts\/7136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/comments?post=7136"}],"version-history":[{"count":0,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/posts\/7136\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/media\/7137"}],"wp:attachment":[{"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/media?parent=7136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/categories?post=7136"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/tags?post=7136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}