{"id":7140,"date":"2015-04-14T08:56:09","date_gmt":"2015-04-14T06:56:09","guid":{"rendered":"http:\/\/loopaa.ro\/?p=7140"},"modified":"2015-04-14T08:56:09","modified_gmt":"2015-04-14T06:56:09","slug":"marketing-kpi-customer-potential","status":"publish","type":"post","link":"https:\/\/loopaa.ro\/2021\/2015\/04\/14\/marketing-kpi-customer-potential\/","title":{"rendered":"Marketing KPI Stories: Customer\u2019s potential"},"content":{"rendered":"<p><span style=\"color: #000000;\">We are starting a new week of work with another <a href=\"http:\/\/loopaa.ro\/category\/marketing-kpi-stories\/\">Marketing KPI Story<\/a> \u00a0&#8211; Customer&#8217;s potential.\u00a0<\/span><\/p>\n<p><strong><span style=\"color: #000000;\">KPI name: <span style=\"color: #bb1f21;\">Customer\u2019s potential<\/span><\/span><\/strong><\/p>\n<p><span style=\"color: #000000;\"><strong>Definition:<\/strong> The estimated value that a partnership with a customer brings for your business by any channel possible and for all range of products and services.<\/span><\/p>\n<p><strong><span style=\"color: #000000;\">Variation and related KPI\u2019s:<\/span><\/strong><\/p>\n<p><strong><span style=\"color: #000000;\"><span style=\"color: #bb1f21;\">Value of the customer (sales value and profit value)<\/span><\/span><\/strong><\/p>\n<p><strong><span style=\"color: #000000;\"><span style=\"color: #bb1f21;\">Lifetime value of the customer<\/span><\/span><\/strong><\/p>\n<p><strong><span style=\"color: #bb1f21;\">% of turnover with the customer versus total turnover of the company<\/span><\/strong><\/p>\n<p><span style=\"color: #000000;\"><strong><span style=\"color: #bb1f21;\">The extended value of the customer<\/span><span style=\"color: #bb1f21;\"> \u2013 includes the business open with other customers because of this customer.<\/span><\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Focus and targets:<\/strong> usually this is a KPI important in the B2B sector. The value of a normal partnership and that of a strategic partnership must be known by management. The entire commercial package for customers is suggested to be setup according with its importance for your business.<\/span><\/p>\n<p><span style=\"color: #000000;\">!!! In the same time, a costumers value over 10% of your total turnover is considered a commercial risk. In some cases, even 5% is too much, and management must find a solution to increase other customers in order to minimize the influence of such a customer for the business.<\/span><\/p>\n<p><span style=\"color: #000000;\">Stay tuned for the next <a href=\"http:\/\/loopaa.ro\/category\/marketing-kpi-stories\/\">Marketing KPI Stories<\/a>.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We are starting a new week of work with another Marketing KPI Story \u00a0&#8211; Customer&#8217;s potential.\u00a0 KPI name: Customer\u2019s potential [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7141,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[113],"tags":[116,112,115],"class_list":["post-7140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-kpi-stories","tag-customers-potential","tag-marketing-kpi","tag-marketing-kpi-stories"],"_links":{"self":[{"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/posts\/7140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/comments?post=7140"}],"version-history":[{"count":0,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/posts\/7140\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/media\/7141"}],"wp:attachment":[{"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/media?parent=7140"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/categories?post=7140"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/tags?post=7140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}