{"id":7151,"date":"2015-04-21T08:58:58","date_gmt":"2015-04-21T06:58:58","guid":{"rendered":"http:\/\/loopaa.ro\/?p=7151"},"modified":"2015-04-21T08:58:58","modified_gmt":"2015-04-21T06:58:58","slug":"marketing-kpi-stories-source-of-customers","status":"publish","type":"post","link":"https:\/\/loopaa.ro\/2021\/2015\/04\/21\/marketing-kpi-stories-source-of-customers\/","title":{"rendered":"Marketing KPI Stories: Source of customers"},"content":{"rendered":"<p><span style=\"color: #000000;\">In order to optimize your marketing budget, you have to start optimizing the marketing channels you use. Read more about what you have to keep in mind when analyzing the source of customers.<\/span><\/p>\n<p><strong><span style=\"color: #000000;\">KPI name:<\/span> <span style=\"color: #bb1f21;\">Source of customers<\/span><\/strong><\/p>\n<p><span style=\"color: #000000;\"><strong>Definition:<\/strong> No matter what the business is, knowing what or who directs your customers to your business is the most powerfull tool. Even if it is very simple, people intend to ignore the power of this information by generalizing the sources (from the street, from the internet, etc.).<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Variation and related KPI\u2019s:<\/strong><\/span><\/p>\n<p><span style=\"color: #bb1f21;\"><strong>Sales values on product classes advertised<\/strong><\/span><\/p>\n<p><span style=\"color: #bb1f21;\"><strong>Sales values associated to communication expenses (in store decoration, tv, radio, flyers, etc)<\/strong><\/span><\/p>\n<p><span style=\"color: #bb1f21;\"><strong>Sales value associated with Internet communication channels<\/strong><\/span><\/p>\n<p><span style=\"color: #bb1f21;\"><strong>Sales value associated with other customers<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Focus and targets:<\/strong> suitable for almost all business. Also can be calculated in % but always be aware that % do lie sometimes if not associated with values. The most important argument to monitor this KPI is the fact that it gives you the answer to this important marketing question:<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #bb1f21;\"><strong>\u201cIs my communication budget well spent?\u201d<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">Stay tuned for the next<\/span> <a href=\"http:\/\/loopaa.ro\/category\/marketing-kpi-stories\/\">Marketing KPI Stories<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In order to optimize your marketing budget, you have to start optimizing the marketing channels you use. Read more about [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7152,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[113],"tags":[],"class_list":["post-7151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-kpi-stories"],"_links":{"self":[{"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/posts\/7151","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/comments?post=7151"}],"version-history":[{"count":0,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/posts\/7151\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/media\/7152"}],"wp:attachment":[{"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/media?parent=7151"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/categories?post=7151"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/tags?post=7151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}