{"id":7157,"date":"2015-04-28T10:37:15","date_gmt":"2015-04-28T08:37:15","guid":{"rendered":"http:\/\/loopaa.ro\/?p=7157"},"modified":"2015-04-28T10:37:15","modified_gmt":"2015-04-28T08:37:15","slug":"marketing-kpi-stories-process-responsible","status":"publish","type":"post","link":"https:\/\/loopaa.ro\/2021\/2015\/04\/28\/marketing-kpi-stories-process-responsible\/","title":{"rendered":"Marketing KPI Stories: Process Responsible"},"content":{"rendered":"<p><span style=\"color: #000000;\">Do you know who is achieving the best results for your company? Learn more about this KPI and see the related KPIs too.\u00a0<\/span><\/p>\n<p><strong><span style=\"color: #000000;\">KPI name:<\/span> <span style=\"color: #bb1f21;\">Process Responsible<\/span><\/strong><\/p>\n<p><span style=\"color: #000000;\"><strong>Definition:<\/strong> Here we propose a KPI that is not that usual for marketers. Still, for those being in the position where marketing budget involves other departments too, having a map with all necessary marketing processes is mandatory. Why? Because to influence positively a KPI you must know who from the company is involved and why results depend on their activity.<\/span><\/p>\n<p><strong><span style=\"color: #000000;\">Variation and related KPI\u2019s:<\/span><\/strong><\/p>\n<p><span style=\"color: #bb1f21;\"><strong>Marketing Roles<\/strong><\/span><\/p>\n<p><span style=\"color: #bb1f21;\"><strong>Who is reporting What?<\/strong><\/span><\/p>\n<p><span style=\"color: #bb1f21;\"><strong>ISO Quality management<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Focus and targets: <\/strong>suitable for almost all business. It is mainly a MANAGEMENT function to monitor the processes and responsibilities of the management team, but as a marketer \u00a0you can not ignore colleagues and processes from your company that affect ROI of the marketing budget.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #bb1f21;\"><strong>\u201cIt is sometimes\u00a0complicated but 100% possible.\u201d<\/strong><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #000000;\">Stay tuned for the next <a style=\"color: #000000;\" href=\"http:\/\/loopaa.ro\/category\/marketing-kpi-stories\/\">Marketing KPI Stories<\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you know who is achieving the best results for your company? Learn more about this KPI and see the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7158,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[113],"tags":[112,115,117],"class_list":["post-7157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-kpi-stories","tag-marketing-kpi","tag-marketing-kpi-stories","tag-process-responsible"],"_links":{"self":[{"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/posts\/7157","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/comments?post=7157"}],"version-history":[{"count":0,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/posts\/7157\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/media\/7158"}],"wp:attachment":[{"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/media?parent=7157"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/categories?post=7157"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/tags?post=7157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}