{"id":7287,"date":"2015-08-20T09:43:25","date_gmt":"2015-08-20T07:43:25","guid":{"rendered":"http:\/\/loopaa.ro\/?p=7287"},"modified":"2015-08-20T09:43:25","modified_gmt":"2015-08-20T07:43:25","slug":"a-fresh-approach-in-the-automotive-industry","status":"publish","type":"post","link":"https:\/\/loopaa.ro\/2021\/2015\/08\/20\/a-fresh-approach-in-the-automotive-industry\/","title":{"rendered":"A fresh approach in the Automotive industry"},"content":{"rendered":"<p><span style=\"color: #000000\">This year we&#8217;ve set-up a partnership with Denso, one of the worldwide leading spare parts producer, managing their marketing activities in Romania and Hungary.<\/span><\/p>\n<p><span style=\"color: #000000\">One of our first main challenges was to find a way of engaging automotive specialists during events organized by major distributors throughout Eastern Europe, in countries such as Poland, Hungary, Romania and Bulgaria.<\/span><\/p>\n<p><span style=\"color: #000000\">Considering specific objectives relating brand-awareness and sales, we&#8217;ve come up with a fresh approach that included an innovative booth design and 2 mobile games, meant to differentiate Denso from the competition.<\/span><\/p>\n<p><span style=\"color: #000000\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-7294 size-full\" src=\"http:\/\/loopaa.ro\/wp-content\/uploads\/2015\/08\/Denso-Preview-2-e1439462657442.jpg\" alt=\"Denso Preview (2)\" width=\"500\" height=\"376\" srcset=\"https:\/\/loopaa.ro\/2021\/wp-content\/uploads\/2015\/08\/Denso-Preview-2-e1439462657442.jpg 500w, https:\/\/loopaa.ro\/2021\/wp-content\/uploads\/2015\/08\/Denso-Preview-2-e1439462657442-300x226.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/span><\/p>\n<p><span style=\"color: #000000\">Booth design had to stand out from all the others, but also to be modular and adjustable in size and types of messages that differ from one country to another.<\/span><\/p>\n<p><span style=\"color: #000000\">Just imagine that you&#8217;re a visitor to such an event. Which booth will attract your attention? Overall, it&#8217;s a matter whether brands invest or not in differentiating themselves by making a clear statement on their positioning.<\/span><\/p>\n\n\t\t<style>\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 25%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-7287 gallery-columns-4 gallery-size-thumbnail'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/loopaa.ro\/2021\/2015\/08\/20\/a-fresh-approach-in-the-automotive-industry\/denso-mobilityshow-1\/'><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/loopaa.ro\/2021\/wp-content\/uploads\/2015\/08\/Denso-MobilityShow-1-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Denso - MobilityShow\" aria-describedby=\"gallery-1-7295\" srcset=\"https:\/\/loopaa.ro\/2021\/wp-content\/uploads\/2015\/08\/Denso-MobilityShow-1-150x150.jpg 150w, https:\/\/loopaa.ro\/2021\/wp-content\/uploads\/2015\/08\/Denso-MobilityShow-1-650x650.jpg 650w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-7295'>\n\t\t\t\tMobilityShow \n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/loopaa.ro\/2021\/2015\/08\/20\/a-fresh-approach-in-the-automotive-industry\/denso-profiauto-1\/'><img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/loopaa.ro\/2021\/wp-content\/uploads\/2015\/08\/Denso-ProfiAuto-1-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Denso - ProfiAuto\" aria-describedby=\"gallery-1-7296\" srcset=\"https:\/\/loopaa.ro\/2021\/wp-content\/uploads\/2015\/08\/Denso-ProfiAuto-1-150x150.jpg 150w, https:\/\/loopaa.ro\/2021\/wp-content\/uploads\/2015\/08\/Denso-ProfiAuto-1-650x650.jpg 650w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-7296'>\n\t\t\t\tProfiAuto 1\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/loopaa.ro\/2021\/2015\/08\/20\/a-fresh-approach-in-the-automotive-industry\/denso-profiauto-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/loopaa.ro\/2021\/wp-content\/uploads\/2015\/08\/Denso-ProfiAuto-2-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Denso - ProfiAuto\" aria-describedby=\"gallery-1-7297\" srcset=\"https:\/\/loopaa.ro\/2021\/wp-content\/uploads\/2015\/08\/Denso-ProfiAuto-2-150x150.jpg 150w, https:\/\/loopaa.ro\/2021\/wp-content\/uploads\/2015\/08\/Denso-ProfiAuto-2-650x650.jpg 650w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-7297'>\n\t\t\t\tProfiAuto 2\n\t\t\t\t<\/dd><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/loopaa.ro\/2021\/2015\/08\/20\/a-fresh-approach-in-the-automotive-industry\/denso-preview-1\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/loopaa.ro\/2021\/wp-content\/uploads\/2015\/08\/Denso-Preview-1-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"Booth render\" aria-describedby=\"gallery-1-7298\" srcset=\"https:\/\/loopaa.ro\/2021\/wp-content\/uploads\/2015\/08\/Denso-Preview-1-150x150.jpg 150w, https:\/\/loopaa.ro\/2021\/wp-content\/uploads\/2015\/08\/Denso-Preview-1-650x650.jpg 650w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/dt>\n\t\t\t\t<dd class='wp-caption-text gallery-caption' id='gallery-1-7298'>\n\t\t\t\tBooth render\n\t\t\t\t<\/dd><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p><span style=\"color: #000000\">The games, called TapTap Spark and Parts Twister, are based on &#8220;classical&#8221; games, such as Piano Tiles and Candy Crush, and had the following objectives:<\/span><\/p>\n<p><span style=\"color: #000000\">1. generating engagement during the events by challenging people to react fast and recognize Denso products<\/span><\/p>\n<p><span style=\"color: #000000\">2. communicating advantages and benefits of the Denso product portfolio<\/span><\/p>\n<p><span style=\"color: #000000\">3. and, ultimately, collecting email addresses for building a strong Denso fan-base that will be kept up-to-date with news and useful technical info<\/span><\/p>\n<p><span style=\"color: #000000\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-7299 size-full aligncenter\" src=\"http:\/\/loopaa.ro\/wp-content\/uploads\/2015\/08\/Denso-Games-e1439462816328.png\" alt=\"Denso Games\" width=\"700\" height=\"344\" srcset=\"https:\/\/loopaa.ro\/2021\/wp-content\/uploads\/2015\/08\/Denso-Games-e1439462816328.png 700w, https:\/\/loopaa.ro\/2021\/wp-content\/uploads\/2015\/08\/Denso-Games-e1439462816328-300x147.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/span><\/p>\n<p><span style=\"color: #000000\">Hundreds of people engaged with Denso at every event so far and the response rate of the email marketing campaigns that followed reached a level of over 40%.<\/span><\/p>\n<blockquote><p><span style=\"color: #000000\">\u201cThese recent shows have proved that DENSO is an increasingly recognisable brand across the EE region. Our attendance at these events has been a resounding success and has\u00a0clearly shown why DENSO is a leading brand in the automotive industry.\u201d\u00a0said Richard Rybacek, Regional Manager Eastern Europe.<\/span><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000\">Do you feel that you need a fresh approach in the relationship with your customers? <strong><a style=\"color: #000000\" href=\"http:\/\/loopaa.ro\/contact\/\" target=\"_blank\" rel=\"noopener\">Contact us<\/a><\/strong> and we&#8217;ll gladly come up with effective creative concepts.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000\">Yours dedicated,<\/span><\/p>\n<p><span style=\"color: #000000\">Victor Gavronschi<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This year we&#8217;ve set-up a partnership with Denso, one of the worldwide leading spare parts producer, managing their marketing activities [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7293,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80,90],"tags":[],"class_list":["post-7287","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events-pr","category-strategy-research"],"_links":{"self":[{"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/posts\/7287","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/comments?post=7287"}],"version-history":[{"count":0,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/posts\/7287\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/media\/7293"}],"wp:attachment":[{"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/media?parent=7287"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/categories?post=7287"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/tags?post=7287"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}