{"id":7306,"date":"2015-08-27T09:39:25","date_gmt":"2015-08-27T07:39:25","guid":{"rendered":"http:\/\/loopaa.ro\/?p=7306"},"modified":"2015-08-27T09:39:25","modified_gmt":"2015-08-27T07:39:25","slug":"online-marketing-specialist-vs-marketing-agency-which-is-best-for-you","status":"publish","type":"post","link":"https:\/\/loopaa.ro\/2021\/2015\/08\/27\/online-marketing-specialist-vs-marketing-agency-which-is-best-for-you\/","title":{"rendered":"Online Marketing Specialist Vs. Marketing Agency \u2013 Which is best for you?"},"content":{"rendered":"

Online Marketing can\u2019t be ignored anymore. Before making any purchase decision, the consumers are doing online research and are getting more informed than ever. Just take a look at the following charts.<\/span><\/p>\n

 <\/p>\n

\"Online<\/span><\/p>\n

 <\/p>\n

\"Online<\/span><\/p>\n

 <\/p>\n

Source: www.consumerbarometer.com\/en\/insights\/?countryCode=RO \u00a0<\/span><\/p>\n

That\u2019s why your company needs a good online presence. If you want to have good results there are two options: have an Online Marketing Specialist in-house or work together with a Marketing Agency.<\/span><\/p>\n

Online Marketing Specialist Vs. Marketing Agency<\/span><\/strong><\/p>\n

Let’s see what are the pros and cons for each option:<\/span><\/p>\n

Online Marketing Specialist (OMS) in-house<\/span><\/strong>
\nPros<\/span><\/strong>
\n– The OMS will get to know everything about your business, even the inside jokes;<\/span><\/p>\n

– If you want to change something very fast (like at that moment), your OMS will be always there for you;<\/span><\/p>\n

– The OMS can help you also with other minor things that need to be done and that are not necessarily his responsibility;<\/span><\/p>\n

Cons<\/span><\/strong>
\n– If your OMS will leave your company, you will have to hire and train a new one. That will take some time and money to get the same results the previous specialist got;<\/span><\/p>\n

– It\u2019s hard or almost impossible to have an Online Marketing Specialist that has all the skills that you will need for implementing your Online Marketing Plan: HTML, design, SEO, Pay Per Click campaigns, Social Media Marketing, blogging, email marketing, Analytics, CRO etc.;<\/span><\/p>\n

– Some tasks will take a lot of time to get done, because of the learning curve;<\/span><\/p>\n

– You only get one perspective for your online presence, and that can lead to a shortage of creativity;<\/span><\/p>\n

– You pay a lot of extra salary taxes and benefits;<\/span><\/p>\n

Marketing Agency<\/span><\/strong>
\nPros<\/span><\/strong>
\n– You have a team at your disposal that can cover everything you need for your Online Marketing;<\/span><\/p>\n

– The Online Marketing Specialists from the agency know many insights from other industries, and can use this knowledge to improve your business results;<\/span><\/p>\n

– You will benefit from improved instruments (such as reports, industry analysis, etc.) that an in-house marketing specialist can\u2019t develop by himself;<\/span><\/p>\n

– You pay only for the services you get without any salary taxes. This can lead to a more efficient investment on the long term;<\/span><\/p>\n

– If the agency has other offline capabilities also (like we have) it can help you with more than just Online Marketing;<\/span><\/p>\n

Cons<\/span><\/strong>
\n– The OMS from the agency won’t get to know your business as good as an in-house OMS;<\/span><\/p>\n

As you can see, there are some advantages and disadvantages for both options. But do you really have to make a choice? The truth is that those options don\u2019t have to exclude each other. It is a good practice to have an in-house Marketing Specialist or Brand Manager that coordinates the collaboration with the Marketing Agency. This will help your company get the best from both sides.<\/span><\/p>\n

If you have a business that affords to have its own Online Marketing Team (2 to 6 specialists at least), not just an Online Marketing Specialist, then a Marketing Agency can help you with an outside perspective on how you can improve your Online Marketing Tactics and Strategy.<\/span><\/p>\n

Our advice is to choose wisely and find out all your options. Try not to miss out on good opportunities to grow your online presence.<\/span><\/p>\n

Yours dedicated,<\/span><\/p>\n

C\u0103lin Biri\u0219<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Online Marketing can\u2019t be ignored anymore. Before making any purchase decision, the consumers are doing online research and are getting […]<\/p>\n","protected":false},"author":1,"featured_media":7312,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[122,123],"class_list":["post-7306","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing","tag-marketing-agency","tag-online-marketing-specialist"],"_links":{"self":[{"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/posts\/7306","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/comments?post=7306"}],"version-history":[{"count":0,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/posts\/7306\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/media\/7312"}],"wp:attachment":[{"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/media?parent=7306"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/categories?post=7306"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/tags?post=7306"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}