{"id":7404,"date":"2015-09-24T13:56:44","date_gmt":"2015-09-24T11:56:44","guid":{"rendered":"http:\/\/loopaa.ro\/?p=7404"},"modified":"2015-09-24T13:56:44","modified_gmt":"2015-09-24T11:56:44","slug":"5-ways-to-use-psychology-in-your-online-marketing-ii","status":"publish","type":"post","link":"https:\/\/loopaa.ro\/2021\/2015\/09\/24\/5-ways-to-use-psychology-in-your-online-marketing-ii\/","title":{"rendered":"5 ways to use psychology in your online marketing (II)"},"content":{"rendered":"<p><span style=\"color: #000000;\">We\u2019ve covered the first two in the <span style=\"text-decoration: underline;\"><a style=\"color: #000000; text-decoration: underline;\" href=\"http:\/\/loopaa.ro\/5-ways-to-use-psychology-in-your-online-marketing-i\/?utm_source=facebook&amp;utm_medium=boosted_status_update&amp;utm_content=1_psychology_online_marketing&amp;utm_campaign=Social_Media\">previous article<\/a><\/span>, and now we\u2019re going to go over the other three psychological principles and techniques you can use in your online communication.<\/span><\/p>\n<h4><span style=\"color: #000000;\"><strong>\u00a0<\/strong><strong>The Scarcity principle<\/strong><\/span><\/h4>\n<p><span style=\"color: #000000;\"><strong>Basically,<\/strong> it refers to a limitation placed on a product or service in order to increase likelihood of desired responses by putting mental pressure on the customer. The limitation ca be related to anything that creates a sense of urgency and activates the fear of \u201cmissing out\u201d in an audience.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>How you can use this in online marketing:<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">Sky is the limit for placing limitations! (See what I did there?)<\/span><\/p>\n<p><span style=\"color: #000000;\">Through your web copy, icons or even a countdown clock, you can create a sense of urgency and emphasize, among others, aspects such as:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">the rarity of your products, services or offers<\/span><\/li>\n<li><span style=\"color: #000000;\">the short time frame in which they are available<\/span><\/li>\n<li><span style=\"color: #000000;\">the constantly decreasing number or remaining items in a store or seats at an event<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">This a very effective technique that marketers have used since, maybe, the dawn of marketing, both in online and offline communication.<\/span><\/p>\n<h4><span style=\"color: #000000;\"><strong>The Information Overload Elusion<\/strong><\/span><\/h4>\n<p><span style=\"color: #000000;\"><strong>Basically,<\/strong> you increase the likelihood of responses and customers taking action in a certain direction or another by presenting information in a way that is easily \u201cdigestible\u201d for the customer. Information overload leads to something known as \u201c<span style=\"text-decoration: underline;\"><a style=\"color: #000000; text-decoration: underline;\" href=\"https:\/\/en.wikipedia.org\/wiki\/Analysis_paralysis\">analysis paralysis<\/a><\/span>\u201d, where the multitude of options stops customers in their tracks, they end up choosing none of the options and taking no action.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>How you can use this in online marketing:<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">There are various ways in which you can reduce the information overload effect:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">The most obvious is to give fewer options. This doesn\u2019t mean you should stop selling certain products, it means you should present fewer of these on a single screen, in a newsletter, in a banner ad or social media post for example.<\/span><\/li>\n<li><span style=\"color: #000000;\">You can also use lists with many filters so your customers end up analyzing only those products that they\u2019re actually interested in.<\/span><\/li>\n<li><span style=\"color: #000000;\">Try \u201cchunking\u201d products into categories. This is related to using filters during the search phase, but it also involves things like using icons to symbolize those categories and promoting the whole category at once, not every product separately.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">Large lists may attract more attention and people, but they also extend the decision-making process, which, in turn, leads to fewer conversions. So, especially for companies with many products or types of products, an ideal balance must be found through research and testing.<\/span><\/p>\n<h4><span style=\"color: #000000;\"><strong>The Repetition principle<\/strong><\/span><\/h4>\n<p><span style=\"color: #000000;\"><strong>Basically,<\/strong> as odd as it may sound, repetition favors many types of positive responses, such as: increased linking towards a message, image or product, memorability, credibility and many more.<\/span><\/p>\n<p><span style=\"color: #000000;\">People, in general, prefer things that seem familiar to them, and the more familiar something is, the more they believe it. Familiarity can be achieved by prior and\/or repeated exposure or, in other words, repetition.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>How you can use this in online marketing:<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">It\u2019s pretty simple, isn\u2019t it? Communication consistency \u2013 use the same messages and ideas across multiple channels and a sufficient number of times on each of them. You don\u2019t have to repeat exactly the same thing in the exact same manner. Rephrase, add <\/span>on <span style=\"color: #000000;\">new elements, refresh it! However, keep a constant tone and don\u2019t stray too far from your brand positioning.<\/span><\/p>\n<p><span style=\"color: #000000;\">Want to learn more about how repetition can help your online and offline communication? For starters, you can check out concepts such as the <span style=\"text-decoration: underline;\"><a style=\"color: #000000; text-decoration: underline;\" href=\"https:\/\/en.wikipedia.org\/wiki\/Implicit_memory#Illusion-of-truth_effect\">Illusion-of-truth effect<\/a><\/span> and especially the <span style=\"text-decoration: underline;\"><a style=\"color: #000000; text-decoration: underline;\" href=\"https:\/\/en.wikipedia.org\/wiki\/Mere-exposure_effect\">Mere-exposure effect<\/a><\/span>.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\">Merry Marketing to y\u2019all!<\/span><\/p>\n<p><span style=\"color: #000000;\">Yours, dedicated,<\/span><\/p>\n<p><span style=\"color: #000000;\">Alina Andreica<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019ve covered the first two in the previous article, and now we\u2019re going to go over the other three psychological [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7393,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[82,141],"class_list":["post-7404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-marketing","tag-online-marketing-2","tag-psychology"],"_links":{"self":[{"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/posts\/7404","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/comments?post=7404"}],"version-history":[{"count":0,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/posts\/7404\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/media\/7393"}],"wp:attachment":[{"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/media?parent=7404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/categories?post=7404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/tags?post=7404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}