{"id":7442,"date":"2015-10-08T12:22:29","date_gmt":"2015-10-08T10:22:29","guid":{"rendered":"http:\/\/loopaa.ro\/?p=7442"},"modified":"2015-10-08T12:22:29","modified_gmt":"2015-10-08T10:22:29","slug":"updating-your-marketing-strategy-for-2016-ii","status":"publish","type":"post","link":"https:\/\/loopaa.ro\/2021\/2015\/10\/08\/updating-your-marketing-strategy-for-2016-ii\/","title":{"rendered":"UPDATING YOUR MARKETING STRATEGY FOR 2016 (II)"},"content":{"rendered":"

The second article on this topic is about:<\/span><\/p>\n

When to REFRESH a strategic plan?<\/strong><\/span><\/h4>\n

An appropriate mind setup should be that strategy is not a \u201conce a year\u201d activity; it\u2019s part of company life evolution,\u00a0influenced by internal changes, trends, technology, competition evolution and other factors. As leaders, we\u00a0must ensure our strategy is clear and understood. The factors below should help you understand when you\u00a0should consider an update \/ refresh of your strategic plan:<\/span><\/p>\n

1. Common sense moments for new strategies.<\/strong><\/span><\/h5>\n

We usually talk about new strategies when the companies we\u00a0are leading are in the position from this picture.<\/span>
\nWe don\u2019t want to talk much about these ordinary moments\u00a0because most of you know that it\u2019s time for a new strategy when\u00a0you are here.<\/span><\/p>\n

\"Capture<\/span><\/p>\n

2. Your brand expression looks dated.<\/strong><\/span><\/h5>\n

Your original brand strategy was both cutting edge and sustainable. But sometimes market tastes shift beneath you,\u00a0competition changes, customers\u2019 expectations change, the environment changes.<\/span><\/p>\n

3.You want to signal a change.<\/strong><\/span><\/h5>\n

Sometimes you just need an opportunity to tell a new story. A refreshed look and feel, a new product, a new service\u00a0\u2013 even a new name \u2013 may be what you need to attract attention, build awareness and capture market share through a new strategic approach in communication, but not only.<\/span><\/p>\n

4. You need to meet agility and performance needs.<\/strong><\/span><\/h5>\n

Sometimes you are just organizing your activity better by using software, mobile apps or getting your business mobile, in order to provide better or new services to your customers, in order to save some costs or to be more efficient.<\/span>
\n This is also a moment when you need to communicate because these will affect daily activities.<\/span>
\n Competition is increasing and this situation happens more often than other factors we\u2019ve mentioned here.<\/span><\/p>\n

\"Capture\"<\/span><\/p>\n

No matter if the refresh is Tactical or Strategic, it should be an exercise in listening, brainstorming, and generating ideas from all levels of the organization. Strategic planning provides a great opportunity for leaders to:<\/span><\/p>\n

\u2013 listen to the organization\u2019s employees and customers,<\/span>
\n \u2013 develop new connections and strategic partnerships,<\/span>
\n \u2013 build excitement with a better sense of direction throughout the organization.<\/span><\/p>\n

If you still have a dilemma on a strategy change \/ refresh, you can always ask professionals you trust.<\/span><\/p>\n

 <\/p>\n

Yours dedicated,<\/span><\/p>\n

Adrian Abrudan<\/span>
\n Head of strategy<\/span><\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

The second article on this topic is about: When to REFRESH a strategic plan? An appropriate mind setup should be […]<\/p>\n","protected":false},"author":1,"featured_media":7453,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[90],"tags":[],"class_list":["post-7442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy-research"],"_links":{"self":[{"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/posts\/7442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/comments?post=7442"}],"version-history":[{"count":0,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/posts\/7442\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/media\/7453"}],"wp:attachment":[{"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/media?parent=7442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/categories?post=7442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/tags?post=7442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}