{"id":7700,"date":"2015-12-11T10:48:51","date_gmt":"2015-12-11T08:48:51","guid":{"rendered":"http:\/\/loopaa.ro\/?p=7700"},"modified":"2015-12-11T10:48:51","modified_gmt":"2015-12-11T08:48:51","slug":"the-matter-of-employer-branding-for-it-companies","status":"publish","type":"post","link":"https:\/\/loopaa.ro\/2021\/2015\/12\/11\/the-matter-of-employer-branding-for-it-companies\/","title":{"rendered":"The matter of Employer Branding for IT companies"},"content":{"rendered":"

This term… Employer Brand<\/strong>… it’s in our heads, for sure. Especially when you’re working as a marketer or HR specialist in an IT company.<\/span><\/p>\n

That being said… should I begin by stating\u00a0that the IT industry is very competitive and dynamic? Or should I say that the current academic system in Romania can’t and won’t respond properly to the actual needs \u200eof this industry regarding recruitment? Or even better… isn’t it obvious that people are not motivated just by getting a bonus of a few hundred euro to their wage?<\/span><\/p>\n

You’ll find details about the current state of the HR needs in the Romanian IT industry within the presentation below.<\/em><\/span>
\n Yeah, I know… we all invest in giving higher wages, better work conditions, “cheesy” events and extra benefits. However, who’s really taking the employer brand into consideration? What makes an employer brand successful in retaining the best employees and attracting the best talent as job candidates?<\/span><\/p>\n

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The dirty secret of the situation is that all those material incentives won’t work… and we’ve all figured it out the hard way.\u00a0Ultimately, people consider what they can accomplish at a job in order to satisfy their needs as professionals. And, as their basic needs are already being met, their behaviour has changed. Nowadays, they’re searching for the possibilities of growing, of working alongside great people, of setting-up “out-of-this-world” projects that will leave their mark on the whole wide world.<\/span><\/p>\n

 <\/p>\n

So, the\u00a0dilemmas that we’ve found throughout our experience in this industry are:<\/span><\/p>\n

 <\/p>\n

1. Is the outsourcing model (widely spread in the IT industry) on the right track? Will it motivate IT specialists (on Senior level mostly) to take part in\u00a0it?<\/strong><\/span><\/p>\n

This is a tricky one… you’re in a business that still generates high revenues… but you’re overwhelmed by the competition for the human resource. When is the best time to act? And how? Mixing up your efforts with the ones of attracting good marketing and HR specialists might be a good solution, as this is actually the first step for solving my second dilemma that relates to the employer brand<\/span><\/p>\n

2. How can we become an attractive employer? Specifically, how can we build a strong employer brand?<\/strong><\/span><\/p>\n

We have to get away from this never-ending bidding, regarding wages and benefits, and start working on differentiating ourselves through other means. There are a few steps to consider:<\/span><\/p>\n