{"id":7773,"date":"2016-01-15T18:22:50","date_gmt":"2016-01-15T16:22:50","guid":{"rendered":"http:\/\/loopaa.ro\/?p=7773"},"modified":"2016-01-15T18:22:50","modified_gmt":"2016-01-15T16:22:50","slug":"do-you-want-to-grow-your-business-in-2016-take-these-marketing-challenges","status":"publish","type":"post","link":"https:\/\/loopaa.ro\/2021\/2016\/01\/15\/do-you-want-to-grow-your-business-in-2016-take-these-marketing-challenges\/","title":{"rendered":"Do you want to grow your business in 2016? Take these Marketing Challenges"},"content":{"rendered":"

Hey, did you write down all your New Year resolutions? I am sure you did! But did you also write all the challenges you are willing to face this year? If you want to grow your business and put your magnifying glass on the marketing quality, then there is no easy way. No pain, no gain.<\/span><\/p>\n

What to expect to do more of in 2016<\/span><\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Be more sensitive to your customers’ needs and requests<\/strong><\/span><\/h4>\n

It’s easy to look at what your competitors are doing, but do you really think they know what they are doing? Do you think they know if what they are doing is the right thing to do?<\/span><\/p>\n

In 2016, your focus should be on your customers. Only they have the right answer to your business needs. They pay for your products and services, so they pay your salaries. Give them the right amount of attention. Ask them who they are, what they like and how to communicate with them. Also, work to create extra value for them and innovate.<\/span><\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Improve your core business <\/strong><\/span><\/h4>\n

Go on your website right now and read you values. Do your values impact the quality of your services and products? If the answer is NO, you should reconsider what your company stands for and\/or improve your story.<\/span><\/p>\n

Your values should be more than just a statement. You should use them to guide your decisions, your actions and also to differentiate your business from your competitors.<\/span><\/p>\n

For example, if one of your company values is “trust” but your sales agents lie and you often don’t keep your promises or “forget” to pay your suppliers, and you don’t do anything about it, then you should reconsider this value.<\/span><\/p>\n

Also, if you do your homework and start listening to your customers, you could find that you need to change your company behavior and be more agile, more digital, more transparent. Don’t forget that the only constant in life is change. \ud83d\ude42<\/span><\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Update your communication materials<\/strong><\/span><\/h4>\n

Ok, so let\u2019s say you know who your customers are and you\u2019ve revisited your core business. Then it\u2019s time to let everyone know that you\u2019ve changed. Work on the packaging of your products, <\/span>give your employees new uniforms, update your sales team\u2019s presentation speech etc.<\/span><\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Update your website <\/strong><\/span><\/h4>\n

A good frequency for updating your website is every time you have a new marketing campaign. But let’s say you didn’t update your website for the last 3 years. If that is true, then you should consider the next updates:<\/span><\/p>\n