{"id":9068,"date":"2016-04-11T19:40:16","date_gmt":"2016-04-11T17:40:16","guid":{"rendered":"http:\/\/loopaa.ro\/?p=8074"},"modified":"2016-04-11T19:40:16","modified_gmt":"2016-04-11T17:40:16","slug":"mk4it-four-things-take-consideration-external-communication","status":"publish","type":"post","link":"https:\/\/loopaa.ro\/2021\/2016\/04\/11\/mk4it-four-things-take-consideration-external-communication\/","title":{"rendered":"Mk4IT: Four things to take into consideration for external communication"},"content":{"rendered":"<p><span style=\"color: #000000;\">At Marketing 4 IT, our CEO explained what are the four main pillars to take into consideration for your IT company external communications. These are:<\/span><br \/>\n<span style=\"color: #000000;\"> 1. Strategy<\/span><br \/>\n<span style=\"color: #000000;\"> 2. Content marketing<\/span><br \/>\n<span style=\"color: #000000;\"> 3. Social Media<\/span><br \/>\n<span style=\"color: #000000;\"> 4. Events<\/span><\/p>\n<h2><span style=\"color: #000000;\">1. Strategy<\/span><\/h2>\n<p><span style=\"color: #000000;\">Before you start your journey and build your company\u2019s employer brand, it is very important to set up the plan. Be sure you identify and create a persona of your target market, write down your SMART objectives, and plan the next actions to get what you want.<\/span><br \/>\n<span style=\"color: #000000;\"> Don\u2019t forget that you should act agile. Always look at the numbers, adapt the plan on the go and never take your eyes off \u201cthe prize\u201d.<\/span><\/p>\n<h2><span style=\"color: #000000;\">2. Content marketing<\/span><\/h2>\n<p><span style=\"color: #000000;\">Consumers are already ignoring the ads. If you want your company to be visible on the long term, then quality content is the solution. When you create content always think to be visual and give useful informations to your target audience.<\/span><\/p>\n<h2><span style=\"color: #000000;\">3. Social Media<\/span><\/h2>\n<p><span style=\"color: #000000;\">We can\u2019t ignore anymore the power of Social Media. The online social platforms give us the opportunity to tell an authentic story and be more connected with our target market.<\/span><br \/>\n<span style=\"color: #000000;\"> Because the social consumer can skyrocket your business but also can close it down, never forget to be transparent in your actions.<\/span><\/p>\n<h2><span style=\"color: #000000;\">4. Events<\/span><\/h2>\n<p><span style=\"color: #000000;\">Meeting in person your customers or future employees can boost your credibility. It is important and recommended to be present at events that can influence prospects to join your company.<\/span><\/p>\n<p><span style=\"color: #000000;\">These four steps can be a good start for your company external communication. If you handle them well you can then use more tactics to increase your reach.<\/span><\/p>\n<p><span style=\"color: #000000;\">In the video below you can listen to our CEO explaining the four pillars of a good external communication.<\/span><\/p>\n<p><span style=\"color: #000000;\"><iframe src=\"https:\/\/www.youtube.com\/embed\/iNWHj-ikPcM?rel=0&amp;showinfo=0\" width=\"700\" height=\"500\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>At Marketing 4 IT, our CEO explained what are the four main pillars to take into consideration for your IT [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7939,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[155],"tags":[],"class_list":["post-9068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-4-it"],"_links":{"self":[{"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/posts\/9068","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/comments?post=9068"}],"version-history":[{"count":0,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/posts\/9068\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/media\/7939"}],"wp:attachment":[{"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/media?parent=9068"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/categories?post=9068"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/tags?post=9068"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}