{"id":9074,"date":"2016-05-09T22:48:45","date_gmt":"2016-05-09T20:48:45","guid":{"rendered":"http:\/\/loopaa.ro\/?p=8113"},"modified":"2016-05-09T22:48:45","modified_gmt":"2016-05-09T20:48:45","slug":"start-motorcycle-engines-activation-campaign","status":"publish","type":"post","link":"https:\/\/loopaa.ro\/2021\/2016\/05\/09\/start-motorcycle-engines-activation-campaign\/","title":{"rendered":"Start your motorcycle engines for an activation campaign"},"content":{"rendered":"<p><span style=\"color: #000000;\">Black leather jeans and funky jackets, this was the official uniform at SMAEB, the biggest Romanian\u00a0expo show dedicated to motorcycle fans.\u00a0Riders, free spirits, families, couples, friends and rivals, all meet here to see the latest rides and accessories they can buy.<\/span><\/p>\n<p><span style=\"color: #000000;\">How can you get noticed when you compete for attention and you are a new brand, present at SMAEB?<\/span><\/p>\n<p><span style=\"color: #000000;\">This was the question we asked ourselves when we started working at the concept for the event booth for MotulGo.ro, the online platform with UGC tracks for riders, powered by Motul&#8230; of course.<\/span><\/p>\n<p><span style=\"color: #000000;\">Our booth was surrounded by the best motorcycle brands like Harley Davidson, Yamaha, Honda, BMW. So this was not an easy task.<\/span><\/p>\n<p><span style=\"color: #000000;\">The approach that we\u2019ve figured it out was to invite people to participate in an hourly contests by taking personalized pictures in our booth, together with their friends or families, and also by creating new accounts on the web platform motulgo.ro. For this, we\u2019ve put up a customized photo booth and one big interactive touchscreen display.<\/span><\/p>\n<p><span style=\"color: #000000;\">Our booth was one of the most animated at the event and people got excited about the online platform.\u00a0 During the 3 days of the expo, we got hundreds of new users registered. \u00a0We\u2019ve enjoyed being part of this experience and to represent Motul at SMAEB.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-8118\" src=\"https:\/\/loopaa.ro\/2021\/wp-content\/uploads\/2016\/05\/MotulGo-booth-2.jpg\" alt=\"MotulGo booth at SMAEB\" width=\"789\" height=\"331\" \/><\/p>\n<p><span style=\"color: #000000;\">For more creative ideas and activation campaigns about how to differentiate your brand during an event, read also\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"http:\/\/loopaa.ro\/a-fresh-approach-in-the-automotive-industry\/?utm_source=blog&amp;utm_medium=link&amp;utm_campaign=2016-05\" target=\"_blank\" rel=\"noopener\">this study case<\/a><\/span><\/span> about how we\u2019ve helped Denso grow their engagement at the events they\u2019ve participated.<\/span><\/p>\n<p><span style=\"color: #000000;\">Yours dedicated,<\/span><\/p>\n<p><span style=\"color: #000000;\">C\u0103lin<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Black leather jeans and funky jackets, this was the official uniform at SMAEB, the biggest Romanian\u00a0expo show dedicated to motorcycle [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9075,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80],"tags":[172,173,174],"class_list":["post-9074","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events-pr","tag-activation-campaign","tag-booth","tag-motul"],"_links":{"self":[{"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/posts\/9074","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/comments?post=9074"}],"version-history":[{"count":0,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/posts\/9074\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/media\/9075"}],"wp:attachment":[{"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/media?parent=9074"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/categories?post=9074"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/tags?post=9074"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}