{"id":9111,"date":"2016-10-13T16:49:01","date_gmt":"2016-10-13T14:49:01","guid":{"rendered":"http:\/\/loopaa.ro\/?p=8423"},"modified":"2016-10-13T16:49:01","modified_gmt":"2016-10-13T14:49:01","slug":"content-marketing-sell-without-selling","status":"publish","type":"post","link":"https:\/\/loopaa.ro\/2021\/2016\/10\/13\/content-marketing-sell-without-selling\/","title":{"rendered":"Content marketing or how to sell without selling"},"content":{"rendered":"

TV Ads. Facebook Ads. Printed Ads. Billboards. Radio Ads. Youtube Ads. Ads ADS<\/b> ADS<\/b> everywhere. People are fed up. They simply can\u2019t stand seeing, reading or hearing another ad. So, what can marketers do in order to sell their products or services in a way that doesn\u2019t scream \u201cRun while you still can! It\u2019s an Ad!\u201d? They can turn to content marketing, a way of selling without actually selling.\u00a0<\/span><\/p>\n

Sounds paradoxical? Well, it makes more sense than you might think. Content marketing is defined by the Content Marketing Institute as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience \u2014 and, ultimately, to drive profitable customer action.<\/span><\/p>\n

The key benefits<\/b><\/h4>\n

Basically, you provide your target audience with something they really need, want and can use<\/b> in their lives, free of charge, establishing a closer and more personal relationship<\/b> with them, a relationship that will turn prospective customers into loyal clients. The emphasis is put on bringing useful content <\/b>that informs, educates and helps the public<\/b>, building its trust<\/b> in your brand, so that the clients will feel it\u2019s their choice to buy your products or services. That\u2019s what we do! Take this blog post as example, if you want \u263a The main idea is that you still sell, but in a subtle, non-aggressive way<\/b>, a way that makes the potential clients believe they have the last word in their buying decision.\u00a0<\/span><\/p>\n

By using content marketing you\u2019re bringing your target audience closer to your brand<\/b> instead of pushing it away from it. Also, by providing accurate and consistent content the audience will start to actively seek it <\/b>and devote part of its time to read, hear or watch it, something that almost never happens when we\u2019re talking about traditional types of marketing.\u00a0<\/span><\/p>\n

The benefits of this approach were quickly noticed by marketers, who jumped to embrace content marketing as a sound and highly effective strategy.<\/b>\u00a0<\/span> A survey conducted by the Smart Insights team<\/a><\/span> in February revealed that content marketing is the digital marketing activity that is expected to have the greatest commercial impact in 2016.\u00a0<\/span><\/p>\n

Types of content marketing<\/b><\/h4>\n

Content marketing is, at the same time, an almost inexhaustible resource; there are plenty of content types you can choose from, covering each and every need you may have. You want to showcase your expertise in design? No problem! You can develop a series of design tutorials<\/b>! You want to emphasize your proficiency in a certain field? You can create a e-book<\/b> with useful advice about that domain. You want to sell more kitchen utensils? Create a recipe book<\/b>! And these are just a few examples!<\/span><\/p>\n

In the following lines you can find a list of 20 content types to inspire yourself from:<\/b><\/h4>\n
    \n
  1. Tutorials<\/span><\/li>\n
  2. How-to Posts<\/span><\/li>\n
  3. Kits<\/span><\/li>\n
  4. E-books<\/span><\/li>\n
  5. Live Streaming Videos<\/span><\/li>\n
  6. Podcasts<\/span><\/li>\n
  7. Guides<\/span><\/li>\n
  8. Infographics<\/span><\/li>\n
  9. Templates<\/span><\/li>\n
  10. Audio Books<\/span><\/li>\n
  11. Surveys<\/span><\/li>\n
  12. Courses<\/span><\/li>\n
  13. Interviews<\/span><\/li>\n
  14. Magazines<\/span><\/li>\n
  15. Webinars<\/span><\/li>\n
  16. Case Studies<\/span><\/li>\n
  17. Comics<\/span><\/li>\n
  18. Challenges<\/span><\/li>\n
  19. Blog posts<\/span><\/li>\n
  20. Testimonials<\/span><\/li>\n<\/ol>\n

    If you\u2019re interested to check out what we did, contentwise, you can take a look at:<\/span><\/p>\n