{"id":9136,"date":"2016-11-24T16:21:53","date_gmt":"2016-11-24T14:21:53","guid":{"rendered":"http:\/\/loopaa.ro\/?p=8632"},"modified":"2016-11-24T16:21:53","modified_gmt":"2016-11-24T14:21:53","slug":"campaign-max-densos-roadshow","status":"publish","type":"post","link":"https:\/\/loopaa.ro\/2021\/2016\/11\/24\/campaign-max-densos-roadshow\/","title":{"rendered":"Campaign to the MAX: DENSO&#8217;s Roadshow"},"content":{"rendered":"<p><span style=\"color: #000000\">This year, during October, something really cool happened&#8230; More than 1000 garages throughout Romania were visited, as part of a national Roadshow, organized by DENSO. And Loopaa was the one that made it possible. Yes, we&#8217;re\u00a0proud of it because there was no such campaign organized in Romania till now, in the Automotive Aftermarket field.<\/span><\/p>\n<p><span style=\"color: #000000\">Leaving aside all the sleepless nights, all the unexpected &#8220;suprises&#8221; and the anxiousness of the unknown. Bottom line, we&#8217;ve done it and the results are even better than expected.<\/span><\/p>\n<h5>Talking about numbers<\/h5>\n<p><span style=\"color: #000000\">But let me give you more details about what happened:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000\">4 dedicated teams visited garages across all the country, in order to promote the DENSO TT spark plugs<\/span><\/li>\n<li><span style=\"color: #000000\">more than 15 fantastic\u00a0people were part of this campaign<\/span><\/li>\n<li><span style=\"color: #000000\">15 supervisors made sure that the campaign will be successful<\/span><\/li>\n<li><span style=\"color: #000000\">over 900 coffees helped us to get the job done \ud83d\ude42<\/span><\/li>\n<li><span style=\"color: #000000\">over 2 TB\u00a0of data sent across the internet (I&#8217;m really guessing here&#8230;)<\/span><\/li>\n<li><span style=\"color: #000000\">we&#8217;ve covered more than 30.000 km and we&#8217;ve visited 120 Romanian cities<\/span><\/li>\n<li><span style=\"color: #000000\">we&#8217;ve slept in more than 100 hotels, motels, hostels.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000\">Ah&#8230; nearly forgot: 3 local events in Cluj-Napoca, Timisoara and Constanta, in order to support the Roadshow.<\/span><\/p>\n<p>&nbsp;<\/p>\n<div id=\"attachment_8634\" style=\"width: 730px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" aria-describedby=\"caption-attachment-8634\" class=\"wp-image-8634\" src=\"https:\/\/loopaa.ro\/2021\/wp-content\/uploads\/2016\/11\/Infographic-DENSO.png\" alt=\"Campaign infographic-denso\" width=\"720\" height=\"326\" \/><p id=\"caption-attachment-8634\" class=\"wp-caption-text\"><span style=\"color: #000000\">Infographic &#8211; RO version<\/span><\/p><\/div>\n<p><span style=\"color: #000000\">And it all resulted in more than 1000 garages visited, a large quantity of insights directly from our audience and thousands of promotional packages offered to the garages. To make it more clear, here&#8217;s the official video of the campaign:<\/span><\/p>\n<p><iframe title=\"DENSO Roadshow Romania 2016\" width=\"1100\" height=\"619\" src=\"https:\/\/www.youtube.com\/embed\/WtxUGaoD0T4?start=11&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"color: #000000\">\u00a0<\/span><\/p>\n<p><span style=\"color: #000000\">Loopaa has coordinated the whole campaign, providing:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000\">strategic services for planning the campaign, routing, budgeting<\/span><\/li>\n<li><span style=\"color: #000000\">design and copywriting services for the materials of the campaign\u00a0<\/span><\/li>\n<li><span style=\"color: #000000\">web-design for the websites of the campaign: <strong><a style=\"color: #000000\" href=\"http:\/\/www.densopromo.ro\">www.densopromo.ro<\/a><\/strong><\/span><\/li>\n<li><span style=\"color: #000000\">online marketing (including social media and newsletters) for promotion<\/span><\/li>\n<li><span style=\"color: #000000\">event management for the local events<\/span><\/li>\n<li><span style=\"color: #000000\">project management: timeline, approach, supervising&#8230; and much more. \ud83d\ude42<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000\">For us, it was a classic example where the implementation of the campaign (and the way you do it) is the clear success factor to get the job done. We thank DENSO for the opportunity of working with them at this campaign.<\/span><\/p>\n\n<p><span style=\"color: #000000\">Facebook photo gallery available <span style=\"color: #0000ff\"><strong><a style=\"color: #0000ff\" href=\"https:\/\/www.facebook.com\/media\/set\/?set=a.332210240476232.1073741831.331046130592643&amp;type=1&amp;l=2dbc365dbb\">here<\/a><\/strong><\/span>.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000\">Yours dedicated,<\/span><\/p>\n<p><span style=\"color: #000000\">Victor Gavronschi<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This year, during October, something really cool happened&#8230; More than 1000 garages throughout Romania were visited, as part of a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9137,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[175,80,76],"tags":[],"class_list":["post-9136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agency-life","category-events-pr","category-prized-possessions"],"_links":{"self":[{"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/posts\/9136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/comments?post=9136"}],"version-history":[{"count":0,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/posts\/9136\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/media\/9137"}],"wp:attachment":[{"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/media?parent=9136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/categories?post=9136"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/tags?post=9136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}