{"id":9144,"date":"2016-11-25T17:15:46","date_gmt":"2016-11-25T15:15:46","guid":{"rendered":"http:\/\/loopaa.ro\/?p=8647"},"modified":"2016-11-25T17:15:46","modified_gmt":"2016-11-25T15:15:46","slug":"creative-team-development-brand-manual-insights","status":"publish","type":"post","link":"https:\/\/loopaa.ro\/2021\/2016\/11\/25\/creative-team-development-brand-manual-insights\/","title":{"rendered":"Face to face with the creative team \u2013 insights on the development of a brand manual"},"content":{"rendered":"

The creative Loopies, the ones that usually hide their pretty faces behind huge desktops, decided to step out of their protective environment. On Thursday, 24th<\/sup> of November, some of them gathered all their will and went to get acquainted with the students of the College of Political, Administrative and Communication Sciences.<\/p>\n

Thrilled to meet the future designers, but a bit anxious about the encounter with so many knowledge seekers, three members of the creative department stepped on stage and shared part of their knowledge.<\/p>\n

Our Creative Director, Marin Gava<\/strong>, was the first to speak up. His speech focused on what means to be a graphic designer in a marketing agency. He gave some insights on how does a typical work day looks like for a designer. From the morning coffee and the debriefing sessions to the actual design work, he covered the main tasks performed by a creative.<\/p>\n

Next on, it was time for our Art Director, Andrei <\/strong>\u0218te\u021bcu<\/strong>, to bewitch the audience with his infectiously charming personality. He started by explaining what is a brand manual and why it\u2019s needed.<\/p>\n

As a hint, we will let your know that the first so-called \u201cbrand manual\u201d are the 10 commandments written by Moses. Why? Because even in the ancient times people still needed a set of rules to abide to. Just like, in today\u2019s world, every company needs some rules to follow in order to maintain its brand consistency.<\/p>\n

He told the students which are the 5 most important questions<\/strong> every designer has to answer when creating a brand manual:<\/p>\n

[list color=”” icon=”im-icon-home”]<\/p>\n

1. WHO will use it?<\/p>\n

2. WHAT will be obtained by using it?<\/p>\n

3. HOW will they use it?<\/p>\n

4. WHERE will it be used?<\/p>\n

5. WHY are these rules created?<\/p>\n

[\/list]<\/p>\n

He also gave them tips on how to develop a brand manual. We won\u2019t give you all of them, but we will mention a few. For the rest, you\u2019ll have to contact Andrei. Here they are:<\/p>\n