{"id":9180,"date":"2017-01-23T18:43:00","date_gmt":"2017-01-23T16:43:00","guid":{"rendered":"http:\/\/loopaa.ro\/?p=8754"},"modified":"2022-08-16T13:12:55","modified_gmt":"2022-08-16T13:12:55","slug":"one-month-left-mk4it-conference-topics-will-discussed","status":"publish","type":"post","link":"https:\/\/loopaa.ro\/2021\/2017\/01\/23\/one-month-left-mk4it-conference-topics-will-discussed\/","title":{"rendered":"One month left… What topics will be discussed? Mk4IT"},"content":{"rendered":"\t\t
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The only marketing conference dedicated to the IT companies from Romania, Marketing 4 IT<\/a><\/span><\/span>, is just around the corner. A month before the event, we are proudly presenting the list of the topics that will be discussed. <\/strong><\/span><\/p>

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The conference, now in its second edition, will be centered around the \u201cEmployer Branding & Product Marketing: Arts You Can Master\u201d<\/a><\/span><\/span> theme. The event will include two panels, a keynote speech and a workshop section, so that the participants can gather both theoretical and practical info.<\/span><\/p>

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Panel 1 \u2013 Employer Branding: challenges and opportunities<\/strong><\/span><\/h2>

The first panel, which will bring together representatives from the most important online recruiting platforms, LinkedIn, eJobs and BestJobs, will focus on employer branding, on the challenges and the opportunities from the romanian market.<\/span><\/p>

Among the topics that will be covered we mention: the importance of employer branding, the lack of well-developed strategies, how important is the current image of a company and how it can be changed, the employees\u2019 reluctance to suport employer branding actions and the so-called \u201eemployee theft\u201d phenomenon.<\/span><\/p>

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Panel 2: Product Marketing: best practices<\/strong><\/span><\/h2>

The product marketing part will be covered in the second panel, which will be held by professionals working in IT companies that developed products appreciated abroad, such as Ubisoft or Bitdefender. The participants will discover which are the obstacles encountered by marketers when they want to launch a new product or to promote an existing one. At the same time, will be presented the best products marketing practices and techniques that can be used by IT companies to launch and promote a product, both locally and internationally.<\/span><\/p>

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Keynote: How does online marketing influences employer branding<\/strong><\/span><\/h2>

The keynote speech is going to be delivered by Laura Gregg, Media Solutions Consultant LinkedIn Dublin. Specialized in digital branding, she will talk about the influence held by online marketing over the employer branding process and about how can the online facilitate, or, on the contrary, undermine, a company\u2019s actions.<\/span><\/p>

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The workshop section<\/strong><\/span><\/h2>

The second half of the day is reserved to the workshop section. Six in number, they are split equally between employer branding and product marketing<\/a>. Each of them will last an hour and the participants will have the chance to choose which ones they want to attend.<\/span><\/p>

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Antonia Onaca \u2013 The source of power behind your brand<\/strong><\/span><\/h3>

Antonia Onaca will talk about the employees\u2019 role in creating, maintaining and promoting a company\u2019s image. As employer branding starts from the inside, if the attention is focused on the right points, it will become a valuable secondary effect rather than having to work explicitly for it. Therefore, she will teach practical tactics that can be used to motivate employees to support their company\u2019s employer branding efforts.<\/span><\/p>

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Mircea V\u0103dan \u2013 Product Marketing 101: from concept development to launch<\/strong><\/span><\/h3>

In parallel, Mircea V\u0103dan, tech entrepreneur, will explain what the development of a successful product marketing strategy involves. He will start from the ground up, from the basics, and afterwards he will present the steps to be followed when it comes to product marketing, from the concept development to the market launch.<\/span><\/p>

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Andreea Bu<\/strong>\u0219ecan \u2013\u00a0Winning strategies for working with HR Agencies<\/strong><\/span><\/h3>

In the second workshop round, Andreea Bu\u0219ecan, Evolution HCC, will focus on the relationship between companies and HR agencies. She will present a few techniques and strategies through which the communication with the HR specialists can be improved, so that employers can attract and retain high-performing employees.<\/span><\/p>

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Anca Bundaru \u2013\u00a0How to develop a product launch at an international level<\/strong><\/span><\/h3>

On the product marketing side will be addressed another topic of interest for the marketers from the IT field: how to develop a product launching campaign at an international level. Anca Bundaru, Senior Product Marketing Manager Bitdefender, will share insights from her experience and will offer background information about this.<\/span><\/p>

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Sorina Bradea \u2013\u00a0Employer Branding 101: best practices<\/strong><\/span><\/h3>

The RoMarketing cofounder, Sorina Bradea, will make sure that each participant will fully understand what the employer branding process involves. Starting from best practices examples, she will explain what kind of actions can be taken and what instruments can be used to consolidate a company\u2019s image.<\/span><\/p>

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Dan\u00a0T\u0103n\u0103sescu \u2013 Marketing strategies for IT Products & Games<\/strong><\/span><\/h3>

As the number of IT products and games is on the rise, Dan T\u0103n\u0103sescu, Digital Marketing Manager Ubisoft, will present the strategies marketers can succesfully use to promote them and to make them stand apart from their competitors.<\/span><\/p>

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Few days left for Early Bird tickets<\/strong><\/span><\/h2>

The second edition of the MK4IT (Marketing for IT) conference will be organized on the 23rd<\/sup> of February at Impact Hub Cluj-Napoca. Until the end of January, the 31st of January included, are available Early Bird tickets, at 59 euro + VTA. Starting the 1st<\/sup> of February, the tickets\u2019 cost will rise to 79 euro + VTA. The tickets can be purchased from the event\u2019s site, www.mk4it.loopaa.ro<\/a><\/span><\/span>.<\/span><\/p>

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Event sponsors:<\/strong><\/span><\/h2>

Garmin<\/a><\/span><\/span>, Evolution HCC<\/a><\/span><\/span>, Tapptitude<\/a><\/span><\/span><\/span><\/p>

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Event partners:<\/strong><\/span><\/h2>

Clujlife<\/a><\/span><\/span>,\u00a0IAA YP Cluj<\/a><\/span><\/span>,\u00a0JCI Cluj<\/a><\/span><\/span>,\u00a0Cluj.com<\/a><\/span><\/span>,\u00a0Inside Cluj<\/a><\/span><\/span>,\u00a0Cluju<\/a><\/span><\/span>,\u00a0PRwave<\/a><\/span><\/span>,\u00a0Techsylvania<\/a><\/span><\/span>,\u00a0deCluj.ro<\/span><\/span>,\u00a0<\/span>MeetMagento<\/a><\/span><\/span>,\u00a0Azimut Happy Employees<\/a><\/span><\/span>, AV Media<\/a><\/span><\/span>, Cheerup<\/span><\/span>,<\/a> A&I Consulting<\/a><\/span><\/span>, Cluj Startup Weekend<\/a><\/span><\/span>, I Like Cluj<\/a><\/span><\/span><\/span><\/p>

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Official bloggers:<\/strong><\/span><\/h2>

Bogdan Anghelina<\/a><\/span><\/span>, \u00a0Calin Biris<\/a><\/span><\/span>, Doru \u0218upeal\u0103<\/a><\/span><\/span><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

The only marketing conference dedicated to the IT companies from Romania, Marketing 4 IT, is just around the corner. A […]<\/p>\n","protected":false},"author":1,"featured_media":8756,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[155],"tags":[],"class_list":["post-9180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-4-it"],"_links":{"self":[{"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/posts\/9180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/comments?post=9180"}],"version-history":[{"count":6,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/posts\/9180\/revisions"}],"predecessor-version":[{"id":10127,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/posts\/9180\/revisions\/10127"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/media\/8756"}],"wp:attachment":[{"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/media?parent=9180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/categories?post=9180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/tags?post=9180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}