{"id":9184,"date":"2017-02-08T11:58:58","date_gmt":"2017-02-08T09:58:58","guid":{"rendered":"http:\/\/loopaa.ro\/?p=8792"},"modified":"2022-08-16T12:42:40","modified_gmt":"2022-08-16T12:42:40","slug":"ro-provocarile-marketerilor-viziunea-speakerilor-mk4it-te-confrunti-cu-ele","status":"publish","type":"post","link":"https:\/\/loopaa.ro\/2021\/2017\/02\/08\/ro-provocarile-marketerilor-viziunea-speakerilor-mk4it-te-confrunti-cu-ele\/","title":{"rendered":"[RO] Provoc\u0103rile marketerilor, \u00een viziunea speakerilor MK4IT. Te confrun\u021bi cu ele?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9184\" class=\"elementor elementor-9184\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7c838b15 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-parallax-row-no qodef-content-aligment-left qodef-row-grid-no qodef-disabled-bg-image-bellow-no\" data-id=\"7c838b15\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-264a8b8b\" data-id=\"264a8b8b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72d24c38 elementor-widget elementor-widget-text-editor\" data-id=\"72d24c38\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">Cu to\u021bii \u0219tim c\u00e2t de important\u0103 este dezvoltarea unei strategii eficiente de <strong>Product Marketing<\/strong> pentru ca produsele lansate s\u0103 se bucure de succes pe pia\u021b\u0103. \u00cens\u0103 elaborarea unui plan bine pus la punct se dovede\u0219te a fi uneori o misiune destul de dificil\u0103.<\/span><\/p><p><span style=\"color: #000000;\">\u00a0<\/span><\/p><p><span style=\"color: #000000;\">Speakerii <span style=\"text-decoration: underline;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"http:\/\/mk4it.loopaa.ro\/?utm_source=blogLPA&amp;utm_medium=link&amp;utm_campaign=mk4it\" target=\"_blank\" rel=\"noopener\">MK4IT<\/a><\/span><\/span>\u00a0au identificat, la cererea noastr\u0103, care sunt principalele provoc\u0103ri cu care se confrunt\u0103 marketerii pe partea de Product Marketing.<\/span><\/p><p><span style=\"color: #000000;\">Te\u00a0invit\u0103m s\u0103 afli, \u00een r\u00e2ndurile de mai jos, la ce anume trebuie s\u0103 fii atent:<\/span><\/p><p><span style=\"color: #000000;\">\u00a0<\/span><\/p><h3><span style=\"color: #000000;\"><strong><img decoding=\"async\" class=\"alignright wp-image-8796\" src=\"https:\/\/loopaa.ro\/2021\/wp-content\/uploads\/2017\/02\/Anca-Bundaru.jpg\" alt=\"Anca Bundaru\" width=\"200\" height=\"200\" \/><\/strong><\/span><\/h3><p>\u00a0<\/p><h2><span style=\"color: #000000;\"><strong>Crearea unui mediu propice pentru dezvoltarea produsului<\/strong><\/span><\/h2><p><span style=\"color: #000000;\"><strong>Anca Bundaru, Senior Product Marketing Manager @\u00a0Bitdefender:<\/strong> \u201eJobul de Product Marketer se afl\u0103 la intersec\u021bia de viziuni \u0219i nevoi ale departamentelor de marketing, comunicare, sales \u0219i development, prin urmare este un rol de mediere. Principala provocare const\u0103 \u00een crearea unui mediu propice pentru dezvoltarea produsului, pentru a satisface nevoile interne, dar \u0219i pentru a mul\u021bumi utilizatorul final\u201d.<\/span><\/p><h3><span style=\"color: #000000;\"><strong>\u00a0<\/strong><\/span><\/h3><h2><span style=\"color: #000000;\"><strong>Loializarea clien\u021bilor<\/strong><\/span><\/h2><p><span style=\"color: #000000;\"><strong><img decoding=\"async\" class=\"alignright wp-image-8797\" src=\"https:\/\/loopaa.ro\/2021\/wp-content\/uploads\/2017\/02\/Dan-Ionut-Tanasescu.jpg\" alt=\"Dan Ionut Tanasescu\" width=\"200\" height=\"200\" \/>Dan T\u0103n\u0103sescu, Digital Marketing Manager &#8211; East Europe, Russia &amp; CIS @\u00a0Ubisoft<\/strong>: \u201cCred c\u0103 cea mai mare provocare pentru un Product Marketing Manager \u00een momentul de fa\u021b\u0103 este reten\u021bia \u0219i loializarea clientului. Pia\u021ba IT a avut \u0219i are un ritm de dezvoltare foarte accelerat, ceea ce ofer\u0103 clientului un num\u0103r mare de op\u021biuni, pentru a alege un produs care s\u0103 \u00eel mul\u021bumeasc\u0103 din toate punctele de vedere. Competi\u021bia pe o anumit\u0103 ni\u0219\u0103 poate s\u0103 apar\u0103 oric\u00e2nd, de oriunde, iar f\u0103r\u0103 loialitatea clientului un produs poate s\u0103 moar\u0103 la fel de repede pe c\u00e2t a avut succes. Marketerii trebuie, \u00een acest context, s\u0103 pun\u0103 la fel de mult accent pe reten\u021bia \u0219i loialitatea clientului pe c\u00e2t pun pe crearea de awareness asupra brandului, pentru c\u0103 f\u0103r\u0103 client brandul nu exist\u0103\u201d.<\/span><\/p><p><span style=\"color: #000000;\">\u00a0<\/span><\/p><h2><span style=\"color: #000000;\"><strong>Interpretarea corect\u0103 a metricilor<\/strong><\/span><\/h2><p><span style=\"color: #000000;\"><strong><img decoding=\"async\" class=\"alignright wp-image-8798\" src=\"https:\/\/loopaa.ro\/2021\/wp-content\/uploads\/2017\/02\/Mircea-Vadan.jpg\" alt=\"Mircea Vadan\" width=\"200\" height=\"200\" \/>Mircea V\u0103dan, Startups Program Manager @\u00a0MVP Academy:<\/strong> \u201cMarketingul de produs software poate fi mult mai bine ancorat \u00een metrici, exist\u00e2nd unelte de m\u0103surare foarte performante, ceea ce d\u0103 marketerilor posibilitatea de a experimenta \u0219i de a lua decizii informate. Cred c\u0103 o provocare major\u0103 este acea de a fi foarte orientat \u0219i atent la metrici \u0219i la interpretarea datelor ob\u021binute, nu neap\u0103rat \u00een procesul de achizi\u021bie de utilizatori, c\u00e2t mai ales \u00een cel de activare \u0219i reten\u021bie. Cheia este mai degrab\u0103 de a a avea o rat\u0103 mare de utilizatori activi\/ pl\u0103titori, nu de a atrage trafic masiv care s\u0103 nu devin\u0103 utilizatori activi. De asemenea, tenta\u021bia e mare de a urm\u0103ri a\u0219a-zisele &#8220;vanity metrics&#8221;, care duc la decizii de business superficiale \u0219i care nu duc la cre\u0219terea business-ului \u00een sine, ci mai mult a imaginii\u201d.<\/span><\/p><p><span style=\"color: #000000;\">\u00a0<\/span><\/p><p><span style=\"color: #000000;\">Cei trei speakeri\u00a0au dezvoltat aceste provoc\u0103ri \u00een prezent\u0103rilor lor din cadrul conferin\u021bei Marketing 4 IT.<\/span><\/p><p>\u00a0<\/p><p>Mul\u021bumim tuturor participan\u021bilor, speakerilor \u0219i partenerilor care au fost al\u0103turi de noi.\u00a0<\/p><p>\u00a0<\/p><p><span style=\"color: #000000;\">Yours dedicated,<br \/><\/span><span style=\"color: #000000;\">Loopaa<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Cu to\u021bii \u0219tim c\u00e2t de important\u0103 este dezvoltarea unei strategii eficiente de Product Marketing pentru ca produsele lansate s\u0103 se [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9185,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[155],"tags":[166,157,187],"class_list":["post-9184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-4-it","tag-marketing-4-it","tag-mk4it","tag-product-marketing"],"_links":{"self":[{"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/posts\/9184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/comments?post=9184"}],"version-history":[{"count":6,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/posts\/9184\/revisions"}],"predecessor-version":[{"id":10111,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/posts\/9184\/revisions\/10111"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/media\/9185"}],"wp:attachment":[{"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/media?parent=9184"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/categories?post=9184"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/tags?post=9184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}