{"id":9193,"date":"2017-02-16T20:10:42","date_gmt":"2017-02-16T18:10:42","guid":{"rendered":"http:\/\/loopaa.ro\/?p=8816"},"modified":"2022-08-16T12:31:14","modified_gmt":"2022-08-16T12:31:14","slug":"care-sunt-trendurile-anului-2017-employer-branding","status":"publish","type":"post","link":"https:\/\/loopaa.ro\/2021\/2017\/02\/16\/care-sunt-trendurile-anului-2017-employer-branding\/","title":{"rendered":"Care sunt trendurile anului 2017 \u00een Employer Branding"},"content":{"rendered":"\t\t
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Procesul de Employer Branding a c\u0103p\u0103tat \u00een ultimii ani o aten\u021bie tot mai mare. Dac\u0103 \u00een urm\u0103 cu zece ani pu\u021bine companii rom\u00e2ne\u0219ti puneau accentul pe modul \u00een care sunt privite din afar\u0103, acum se lupt\u0103 \u00eentre ele pentru a atrage \u0219i re\u021bine angaja\u021bii.<\/span><\/p>\n

O parte din speakerii celei de-a doua edi\u021bii a conferin\u021bei MK4IT \u00ee\u021bi dezv\u0103luie care sunt trendurile \u00een Employer Branding pe care trebuie s\u0103 le iei \u00een considerare pentru a reu\u0219i s\u0103 consolidezi imaginea companiei tale.<\/span><\/p>\n

Sorina Bradea, Laura Chiculi\u021b\u0103, Andreea Nicolescu, Antonia Onaca \u0219i Marius Pop ne-au revelat care sunt trendurile anului 2017, cum po\u021bi face ca firma ta s\u0103 fie perceput\u0103 drept un angajator puternic \u0219i respectat.<\/span><\/p>\n

Te invit\u0103m s\u0103 le afli \u00een r\u00e2ndurile de mai jos:<\/span><\/p>\n

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Autenticitate, VR \u0219i AR<\/strong><\/span><\/h2>\n

\"AndreeaAndreea Nicolescu, Senior Communication Advisor Temenos: <\/strong>\u201c\u00cen 2017 cred c\u0103 trebuie s\u0103 nu uit\u0103m s\u0103 fim autentici, \u00een primul r\u00e2nd. \u00centr-o lume \u00een care platformele digitale permit candida\u021bilor s\u0103 fac\u0103 diferen\u021ba \u00eentre ce \u00abpromite\u00bb un brand pe canalele sale de comunicare \u0219i ce \u00abofer\u0103\u00bb de fapt, este de datoria angajatorului s\u0103 se asigure c\u0103 imaginea pe care o proiecteaz\u0103 este una sincer\u0103 \u0219i c\u0103 aceasta reflect\u0103 realmente experien\u021ba angajatului \u00een oganiza\u021bie.<\/span><\/p>\n

De asemenea, cred c\u0103 \u00een 2017 e important s\u0103 privim c\u0103tre noile tendin\u021be \u0219i s\u0103 \u00een\u021belegem cum VR-ul (Virtual Reality) \u0219i AR-ul (Artificial Reality) vor p\u0103trunde treptat \u00een toate domeniile, inclusiv \u00een recrutare. Un bun exemplu \u00een sensul acesta este Deutsche Bahn, care folosind VR ofer\u0103 candida\u021bilor o experien\u021b\u0103 de tip \u00aba day in the life of\u00bb complet\u0103, ace\u0219tia av\u00e2nd posibilitatea de a se pune \u00een rolul unui conductor de tren\u201d.<\/span><\/p>\n


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Beneficii non-financiare, flexibilitate \u0219i dezvoltarea resurselor umane<\/strong><\/span><\/h2>\n

\"MariusMarius Pop, Product Manager, Talent, BestJobs:<\/strong> \u201cSe observ\u0103 o intensificare tot mai puternic\u0103 a beneficiilor non-financiare, de la modernizarea birourilor pentru a include s\u0103li de relaxare p\u00e2n\u0103 la vacan\u021be pl\u0103tite de angajatori pentru o echip\u0103 care finalizeaz\u0103 cu succes un proiect.<\/span><\/p>\n

De asemenea, exist\u0103 o flexibilitate tot mai mare, at\u00e2t fa\u021b\u0103 de programul de lucru \u0219i de localitatea de provenien\u021b\u0103, c\u00e2t \u0219i fa\u021b\u0103 de nivelul de experien\u021b\u0103 al viitorilor colegi. Companiile IT accept\u0103 acum munca de acas\u0103, angaja\u021bii pot veni \u0219i pleca de la birou c\u00e2nd vor. Tot mai pronun\u021bate sunt \u0219i tendin\u021bele de a angaja \u0219i forma nu doar juniori, ci chiar \u0219i studen\u021bi. \u00cen ceea ce prive\u0219te flexibilitatea fa\u021b\u0103 de localitatea de provenien\u021b\u0103 m\u0103 refer la faptul c\u0103 o companie dintr-un ora\u0219 mare, cum ar fi Bucure\u0219ti, va accepta s\u0103 deschid\u0103 un birou \u00eentr-un ora\u0219 limitrof, precum Ploie\u0219ti sau Bra\u0219ov, dac\u0103 va g\u0103si acolo 5 – 10 oameni buni care nu accept\u0103 s\u0103 se relocheze.<\/span><\/p>\n

Se mai observ\u0103 \u0219i o planificarea mai strategic\u0103 a dezvolt\u0103rii resurselor umane. Companiile \u00eencep tot mai des s\u0103 g\u00e2ndeasc\u0103 programe de dezvoltare de carier\u0103 pentru angaja\u021bii lor. Nu doar pentru a-\u0219i putea dezvolta juniorii, ci \u0219i pentru a-\u0219i loializa personalul deja productiv\u201d.<\/span><\/p>


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Campanii credibile, mesaje relevante<\/strong><\/span><\/h2>\n

\"Antonia\"Antonia Onaca, fondatoarea Engager: \u201c<\/strong>Cred c\u0103 trendurile pot fi inspira\u021bionale \u0219i pot s\u0103 st\u00e2rneasc\u0103 \u00eentreb\u0103ri \u0219i apoi idei, dac\u0103 ne interes\u0103m de ele. Dac\u0103 ar fi dup\u0103 mine, cred c\u0103 relevant \u00een acest moment este s\u0103 se construiasc\u0103 campanii credibile, care s\u0103 fie bazate pe informa\u021bii reale. Un alt aspect important este \u00een\u021belegerea publicului \u021bint\u0103, mesajul trebuie transmis \u00een a\u0219a fel \u00eenc\u00e2t s\u0103 fie relevant \u0219i de interes pentru cei care \u00eel recep\u021bioneaz\u0103\u201d.<\/span><\/p>


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Clipurile cu \u0219i despre angaja\u021bi<\/strong><\/span><\/h2>\n

\"SorinaSorina Bradea, fondatoarea RoMarketing:<\/strong> \u201eBrandul vorbe\u0219te prin imagini, prin videoclipuri! \u0218i nu cu actori profesioni\u0219ti, ci cu personaje reale, autentice, oameni care chiar muncesc \u00een firmele pe care le promoveaz\u0103. Oameni care sunt naturali! Lipsa de naturale\u021be se vede \u0219i va avea un impact negativ, departe de cel dorit!\u201d<\/span><\/p>\n

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Abordare 360, reten\u021bia talentelor, Employer Engaging<\/strong><\/span><\/h2>\n

\"LauraLaura Chiculi\u021b\u0103, Chief Marketing Officer eJobs<\/strong>: \u201eAnul acesta vom vedea din ce \u00een ce mai mult o schimbare a strategiilor de Employer Branding astfel \u00eenc\u00e2t acestea s\u0103 includ\u0103 o abordare 360, at\u00e2t \u00een ceea ce prive\u0219te grupurile \u021bint\u0103, c\u00e2t \u0219i canalele folosite. Concret, dac\u0103 p\u00e2n\u0103 acum campaniile de Employer Branding erau concentrate pe atragerea \u0219i recrutarea candida\u021bilor, \u00eencep\u00e2nd din acest an companiile vor include tot mai mult \u00een aceste campanii \u0219i componenta de reten\u021bie a talentelor.<\/span><\/p>\n

Nu se poate vorbi de Employer Branding de succes f\u0103r\u0103 Employer Engaging. Mai exact, e vorba de cultivarea ata\u015famentului angaja\u0163ilor fa\u0163\u0103 de firm\u0103, nu doar de simpla lor remunerare. De aceea, angajatorii vor c\u0103uta s\u0103 creeze adev\u0103rate experien\u021be integrate pentru angaja\u021bii lor, at\u00e2t la birou, c\u00e2t \u0219i \u00een afara lui. Vor deveni tot mai mai agili, mai flexibili \u0219i mai aten\u021bi la nevoile pe termen lung ale angaja\u021bilor, consolid\u00e2nd astfel un brand de angajator atractiv\u201d.<\/span><\/p>\n


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Cei cinci speakeri au dezvoltat subiectul \u00een cadrul panelului despre Employer Branding la Marketing 4 IT.<\/span><\/p>\n


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Yours dedicated,
<\/span>Loopaa<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Procesul de Employer Branding a c\u0103p\u0103tat \u00een ultimii ani o aten\u021bie tot mai mare. Dac\u0103 \u00een urm\u0103 cu zece ani […]<\/p>\n","protected":false},"author":1,"featured_media":9194,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[155],"tags":[186],"class_list":["post-9193","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-4-it","tag-employer-branding"],"_links":{"self":[{"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/posts\/9193","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/comments?post=9193"}],"version-history":[{"count":3,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/posts\/9193\/revisions"}],"predecessor-version":[{"id":10100,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/posts\/9193\/revisions\/10100"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/media\/9194"}],"wp:attachment":[{"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/media?parent=9193"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/categories?post=9193"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/tags?post=9193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}