{"id":9647,"date":"2019-01-28T10:16:47","date_gmt":"2019-01-28T08:16:47","guid":{"rendered":"http:\/\/loopaa.ro\/?p=9647"},"modified":"2022-01-21T15:30:49","modified_gmt":"2022-01-21T15:30:49","slug":"2018-in-review-marketing-projects-we-are-proud-of","status":"publish","type":"post","link":"https:\/\/loopaa.ro\/2021\/2019\/01\/28\/2018-in-review-marketing-projects-we-are-proud-of\/","title":{"rendered":"2018 in review \u2013 Marketing Projects we are proud of"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9647\" class=\"elementor elementor-9647\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-595f3607 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-parallax-row-no qodef-content-aligment-left qodef-row-grid-no qodef-disabled-bg-image-bellow-no\" data-id=\"595f3607\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-166e8c6a\" data-id=\"166e8c6a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f3f194c elementor-widget elementor-widget-text-editor\" data-id=\"5f3f194c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">2018 was a big year for us. We\u2019ve had the chance to create and implement great projects for our clients, exactly as we like it: from idea, to planning and execution. Loopies worked hard for some of the more creative projects we\u2019ve done so far, international online campaigns, memorable brandings and event management.<\/span><\/p><p><span style=\"color: #000000;\">It\u2019s been a great journey, so let us present you some of the projects we\u2019ve worked on:<\/span><\/p><p>\u00a0<\/p><h3><span style=\"color: #000000;\"><strong>The League of True Mechanics for Denso:<\/strong> <a href=\"http:\/\/www.densopromo.eu\/\" target=\"_blank\" rel=\"noopener\">www.densopromo.eu<\/a><\/span><\/h3><p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-9649 size-large\" src=\"https:\/\/loopaa.ro\/2021\/wp-content\/uploads\/2019\/01\/Denso-1024x499.png\" alt=\"\" width=\"1024\" height=\"499\" srcset=\"https:\/\/loopaa.ro\/2021\/wp-content\/uploads\/2019\/01\/Denso-1024x499.png 1024w, https:\/\/loopaa.ro\/2021\/wp-content\/uploads\/2019\/01\/Denso-300x146.png 300w, https:\/\/loopaa.ro\/2021\/wp-content\/uploads\/2019\/01\/Denso-768x375.png 768w, https:\/\/loopaa.ro\/2021\/wp-content\/uploads\/2019\/01\/Denso.png 1433w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p><p><span style=\"color: #000000;\">The League of True Mechanics was an online campaign dedicated to mechanics<\/span><\/p><p><span style=\"color: #000000;\">We did everything from the creative concept and campaign mechanism to designing the landing pages and promoting the campaign through online media in 7 countries: Romania, Croatia, Ukraine, Hungary, Bulgaria, Russia and Poland.<\/span><\/p><p><span style=\"color: #000000;\">Biggest challenge? Creating something that would engage mechanics from all of these countries and\u2026 deadlines (had a few nightmares with them!).<\/span><\/p><p><span style=\"color: #000000;\">\u00a0<\/span><\/p><h3><span style=\"color: #ffffff;\"><span style=\"color: #000000;\"><strong>The Comma Cup Contest for COMMA<\/strong>: <\/span><a style=\"color: #ffffff;\" href=\"http:\/\/www.commacup.eu\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #000000;\">www.commacup.eu<\/span><\/a><\/span><\/h3><p><img decoding=\"async\" class=\"aligncenter wp-image-9650 size-large\" src=\"https:\/\/loopaa.ro\/2021\/wp-content\/uploads\/2019\/01\/COMMA-1024x541.jpg\" alt=\"\" width=\"1024\" height=\"541\" srcset=\"https:\/\/loopaa.ro\/2021\/wp-content\/uploads\/2019\/01\/COMMA-1024x541.jpg 1024w, https:\/\/loopaa.ro\/2021\/wp-content\/uploads\/2019\/01\/COMMA-300x159.jpg 300w, https:\/\/loopaa.ro\/2021\/wp-content\/uploads\/2019\/01\/COMMA-768x406.jpg 768w, https:\/\/loopaa.ro\/2021\/wp-content\/uploads\/2019\/01\/COMMA.jpg 1430w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p><p>]The Loopies were responsible for coming up with the concept, mechanism and prizes with all the logistics associated. Meanwhile, the design and online team worked together for designing the landing pages for Romania, Croatia, Ukraine, Hungary and Bulgaria and creating the video:<\/p><p>Biggest Challenge? Gathering and keeping the sales information from week to week throughout the five countries. We had some looong nights working.<\/p><p>\u00a0<\/p><h3><span style=\"color: #000000;\"><strong>Smartspot \u2013 Creating the branding strategy, visual identity and website redesign<\/strong><\/span><\/h3><p><img decoding=\"async\" class=\"aligncenter size-full wp-image-9651\" src=\"https:\/\/loopaa.ro\/2021\/wp-content\/uploads\/2019\/01\/smartspot-logo.png\" alt=\"\" width=\"423\" height=\"218\" srcset=\"https:\/\/loopaa.ro\/2021\/wp-content\/uploads\/2019\/01\/smartspot-logo.png 423w, https:\/\/loopaa.ro\/2021\/wp-content\/uploads\/2019\/01\/smartspot-logo-300x155.png 300w\" sizes=\"(max-width: 423px) 100vw, 423px\" \/><\/p><p>We\u2019ve created the brand strategy starting from the team\u2019s core values, beliefs and talents and turned it into a visual representation of the strong, professional but, most important, friendly team they are. Made to measure, as any good brand strategy should be. Or, as they say \u2013 tailored. <a href=\"http:\/\/www.smartspot.ro\" target=\"_blank\" rel=\"noopener\">Smartspot \u2013Tailored tech support<\/a><\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9652 size-large\" src=\"https:\/\/loopaa.ro\/2021\/wp-content\/uploads\/2019\/01\/smartspot-website-1024x548.png\" alt=\"\" width=\"1024\" height=\"548\" srcset=\"https:\/\/loopaa.ro\/2021\/wp-content\/uploads\/2019\/01\/smartspot-website-1024x548.png 1024w, https:\/\/loopaa.ro\/2021\/wp-content\/uploads\/2019\/01\/smartspot-website-300x161.png 300w, https:\/\/loopaa.ro\/2021\/wp-content\/uploads\/2019\/01\/smartspot-website-768x411.png 768w, https:\/\/loopaa.ro\/2021\/wp-content\/uploads\/2019\/01\/smartspot-website.png 1252w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p><p>The challenge here? Understanding the team, what drives them to do things differently and how they do it. We surely recommend their services, here\u2019s where you can find them: <a href=\"http:\/\/www.smartspot.ro\" target=\"_blank\" rel=\"noopener\">www.smartspot.ro<\/a><\/p><p>\u00a0<\/p><h3><span style=\"color: #000000;\"><strong>Creative Concept for Romania &amp; US Campaign for Luminos Labs<\/strong><\/span><\/h3><p>Working for <a href=\"https:\/\/www.luminoslabs.com\/\">Luminos Labs<\/a> was a fun delight from start to finish. We rarely have the opportunity to be this playful (and get paid for it!) \u2013 we\u2019ve worked on 4 visual concepts that had to show their fun, easygoing side and the common sense they so much appreciate in their employees. The concept was so great that they decided we should also make a video out of it:<\/p><p style=\"text-align: center;\"><iframe title=\"vimeo-player\" src=\"https:\/\/player.vimeo.com\/video\/301785806?h=9f244b8351\" width=\"640\" height=\"360\" frameborder=\"0\" align=\"center\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p><p style=\"text-align: left;\">The challenge? Finding suits and props to re-enact the characters in the visual concepts. Oh, the stories behind this one\u2026 \ud83d\ude42<\/p><p>\u00a0<\/p><h3 style=\"text-align: left;\"><span style=\"color: #ffffff;\"><strong><span style=\"color: #000000;\">Office branding for Thomson<\/span><\/strong><\/span><\/h3><p style=\"text-align: left;\"><span style=\"color: #000000;\">For their new office, we took a bunch of plain values and colors from their brand manual and turned them into magic: artistic and colorful illustration for the walls and glass of the meeting rooms. <strong>Each element was carefully designed to integrate a bigger story: The Thomsons Online Benefits Story.<\/strong><\/span><\/p><p>\u00a0<\/p>\n\t\t<style>\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 50%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-9647 gallery-columns-2 gallery-size-medium'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/loopaa.ro\/2021\/wp-content\/uploads\/2019\/01\/thomsons-1-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/loopaa.ro\/2021\/wp-content\/uploads\/2019\/01\/thomsons-1-300x200.jpg 300w, https:\/\/loopaa.ro\/2021\/wp-content\/uploads\/2019\/01\/thomsons-1-1024x683.jpg 1024w, https:\/\/loopaa.ro\/2021\/wp-content\/uploads\/2019\/01\/thomsons-1-768x512.jpg 768w, https:\/\/loopaa.ro\/2021\/wp-content\/uploads\/2019\/01\/thomsons-1.jpg 1350w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/loopaa.ro\/2021\/wp-content\/uploads\/2019\/01\/thomsons-2-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/loopaa.ro\/2021\/wp-content\/uploads\/2019\/01\/thomsons-2-300x200.jpg 300w, https:\/\/loopaa.ro\/2021\/wp-content\/uploads\/2019\/01\/thomsons-2-1024x683.jpg 1024w, https:\/\/loopaa.ro\/2021\/wp-content\/uploads\/2019\/01\/thomsons-2-768x512.jpg 768w, https:\/\/loopaa.ro\/2021\/wp-content\/uploads\/2019\/01\/thomsons-2-1536x1024.jpg 1536w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/loopaa.ro\/2021\/wp-content\/uploads\/2019\/01\/thomsons-3-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/loopaa.ro\/2021\/wp-content\/uploads\/2019\/01\/thomsons-3-300x200.jpg 300w, https:\/\/loopaa.ro\/2021\/wp-content\/uploads\/2019\/01\/thomsons-3-1024x683.jpg 1024w, https:\/\/loopaa.ro\/2021\/wp-content\/uploads\/2019\/01\/thomsons-3-768x512.jpg 768w, https:\/\/loopaa.ro\/2021\/wp-content\/uploads\/2019\/01\/thomsons-3-1536x1024.jpg 1536w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/loopaa.ro\/2021\/wp-content\/uploads\/2019\/01\/thomsons-4-300x200.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/loopaa.ro\/2021\/wp-content\/uploads\/2019\/01\/thomsons-4-300x200.jpg 300w, https:\/\/loopaa.ro\/2021\/wp-content\/uploads\/2019\/01\/thomsons-4-1024x683.jpg 1024w, https:\/\/loopaa.ro\/2021\/wp-content\/uploads\/2019\/01\/thomsons-4-768x512.jpg 768w, https:\/\/loopaa.ro\/2021\/wp-content\/uploads\/2019\/01\/thomsons-4-1536x1024.jpg 1536w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n<p style=\"text-align: left;\"><span style=\"color: #000000;\">They do seem to agree with us when we say we\u2019ve made a home of their new office. A friendly, cosy and familiar one. One that expresses all the beautiful things going on in their organization but, most of all, the unicity of each of its members.<\/span><\/p><p><span style=\"color: #000000;\">The challenge here? I would say that the most important of all was making sure our illustrations will truly represent what the client wanted \u2013 that thin line between being fun and entertaining, yet professional at the same time.<\/span><\/p><p><span style=\"color: #000000;\">More details about this project <a style=\"color: #000000;\" href=\"http:\/\/loopaa.ro\/marketing-strategy-for-it-companies\/\" target=\"_blank\" rel=\"noopener\">here.<\/a><\/span><\/p><p>\u00a0<\/p><h3><span style=\"color: #000000;\"><strong>Expo Inter Cars 2018 for our client and partner Inter Cars Romania<\/strong><\/span><\/h3><p><span style=\"color: #000000;\">You think it was a busy year, judging from the projects above? We haven\u2019t even started with the event management part yet! Here comes Expo Inter Cars 2018, forever in our hearts, as it\u2019s the one and only event that challenges us every year and we still find a way to make the last one even greater than the one before<\/span>.<\/p><p><span style=\"color: #000000;\">2018 meant a traditional celebration for the 10 years of Inter Cars Romania, combining technology (laser projections, 360 degree photos and VR booths) with traditional activities (such as drinking the famous \u201cpalinca\u201d) and even bigger artists on the stage \u2013 Hara, Lupii, Andra, S\u0103ndel and Aurora.<\/span><\/p><p><span style=\"color: #000000;\">We managed the entertainment program from contracting artists and creating fun activities for the audience to video animation and design.<\/span><\/p><p><span style=\"color: #000000;\">The Challenge? Everything, from managing artists, writing scripts and keeping the entertainment schedule, well\u2026on schedule. It\u2019s a hard-core experience every year, but it always makes us proud of ourselves in the end!<\/span><\/p><p>\u00a0<\/p><p><span style=\"color: #000000;\">We are thankful for all these opportunities and surely, 2019 will be even more challenging.<\/span><\/p><p><span style=\"color: #000000;\">Do you have a project you would like to talk about with us? We&#8217;re <a style=\"color: #000000;\" href=\"http:\/\/loopaa.ro\/contact\/\">here<\/a> and we&#8217;re interested.<\/span><\/p><p>\u00a0<\/p><p><span style=\"color: #000000;\">Stay in the loop!<\/span><\/p><p><span style=\"color: #000000;\">Sincerely yours,<\/span><\/p><p><span style=\"color: #000000;\">The Loopies<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>2018 was a big year for us. We\u2019ve had the chance to create and implement great projects for our clients, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9666,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48],"tags":[],"class_list":["post-9647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-first-few-words"],"_links":{"self":[{"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/posts\/9647","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/comments?post=9647"}],"version-history":[{"count":4,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/posts\/9647\/revisions"}],"predecessor-version":[{"id":9958,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/posts\/9647\/revisions\/9958"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/media\/9666"}],"wp:attachment":[{"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/media?parent=9647"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/categories?post=9647"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/loopaa.ro\/2021\/wp-json\/wp\/v2\/tags?post=9647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}