{"id":9705,"date":"2019-12-20T19:16:15","date_gmt":"2019-12-20T17:16:15","guid":{"rendered":"http:\/\/loopaa.ro\/?p=9705"},"modified":"2022-01-21T15:28:01","modified_gmt":"2022-01-21T15:28:01","slug":"2019-in-review-a-challenging-year-weve-had","status":"publish","type":"post","link":"https:\/\/loopaa.ro\/2021\/2019\/12\/20\/2019-in-review-a-challenging-year-weve-had\/","title":{"rendered":"2019 in review: A challenging year!"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t

We\u2019ve been busy this year. Time flies when you\u2019re doing\u2026 Marketing!<\/span><\/p>

Our team of Loopies has worked relentlessly to create employer branding strategies, design new brands and increase sales for our clients. The most challenging part? Finding the best marketing channels and tools in order to adapt to an ever-changing market. It has not been a walk in the park, but we can now proudly say that we\u2019ve achieved something great together: taking our marketing skills to the next level.<\/span><\/p>

In other words, we\u2019ve been dedicated. Maybe our Loopaa notebooks helped achieve this, serving as our \u201cdaily mantras\u201d:<\/span><\/p>

\u00a0<\/span><\/p>

\"\"<\/p>

Here are some of the projects we’ve worked on throughout the year:<\/span><\/p>

Creating employer branding strategies for our clients<\/span> partners<\/strong><\/h3>

What makes a group of people a great team you\u2019d like to work with? Values, values, values. Some of our partners already had some good ones and a great team to start with, but needed a little professional help to gather, analyze and present to the world what makes them different. It\u2019s every employer dream, isn\u2019t it? Well, it was every Loopaa marketer\u2019s dream, also, so we didn\u2019t spare any effort: we\u2019ve done interviews with every team member, analyzed market trends and competitors, established the core values and found the best ways to present them to the world. Want to know more about the process? Click here<\/a>.<\/span><\/p>

Taking our online marketing skills the next level with Travelminit<\/strong><\/span><\/h3>

Everybody wants sales, right? Well, some also want more specific things \u2013 being the market leader on a certain product or service or becoming more visible on the market through creative campaigns. Together with Travelminit<\/a>\u00a0we’ve implemented the \u201cAventura tichetelor de vacan\u0163\u0103\u201d campaign and also got the chance to be a part of Romania’s first Black Friday for accommodation.<\/span>\"\ud83d\ude0a\"<\/p>

\"\"<\/p>

\"\"<\/p>

\"\"<\/p>

Communication strategy for pretty nails with Nail Art Professionals<\/strong><\/span><\/h3>

Nailart<\/a>, on the other side, challenged our more fashionable<\/em> side. We admit, our lady Loopies found it hard to concentrate on excel sheets with all the pretty nails around. From \u201cvelvet red\u201d, \u201crusty autumn\u201d, \u201cfunky inspiration\u201d through \u201cblack November\u201d and \u201cice queen\u201d and \u201call white\u201d theme, we designed elegant visuals, got to know and promote innovative products and nail design techniques. It was lovely to work on improving their image bit by bit. We are looking forward to pretty, pretty nails next year!<\/span><\/p>

\"\"<\/p>

\"\"<\/p>

\"\"<\/p>

\u00a0<\/h3>

Creating a brand from scratch – BPOrchest<\/strong><\/span><\/h3>

It might seem the simplest marketing challenge, creating a brand from scratch. But it takes a lot of work and creativity to come up with a brand name so good that it sums up everything your client does, a brand story that gathers the true essence of what the brand stands for and a visual identity that will make it smart and memorable.<\/span><\/p>

What do we want Santa to bring us next year? More projects like BPOrchest \u2013 we\u2019ve done everything from coming up with a meaningful name, designing the logo, creating the brand story and designing their upcoming website.<\/span><\/p>

\"\"<\/p>

And a soul project of our colleagues \u2013 Dava Festiva<\/span>l <\/strong><\/h3>

For two years in a row, we\u2019ve taken event management to the highest possible: A music festival. Two days of DAVA – The New Age Citadel<\/a> – the capital of techno music and magic.\u00a0It\u2019s been hectic \u2013 from creating the Festival\u2019s visual identity, implementing the online strategy, booking artists, managing logistics\u2026 to over 5000 participants!<\/span><\/p>

\"\"<\/p>

Here\u2019s the aftermovie:<\/span><\/p>