{"id":9869,"date":"2021-01-25T11:11:02","date_gmt":"2021-01-25T09:11:02","guid":{"rendered":"https:\/\/loopaa.ro\/?p=9869"},"modified":"2022-08-16T13:36:36","modified_gmt":"2022-08-16T13:36:36","slug":"2020-in-review","status":"publish","type":"post","link":"https:\/\/loopaa.ro\/2021\/2021\/01\/25\/2020-in-review\/","title":{"rendered":"2020 in review \u2013 Some of our digital, creative and branding projects"},"content":{"rendered":"

Hello,
\nDid you ever had that feeling of running out of ideas?
\nOne of the best ways to get out of that state and find new ideas for your marketing projects is to look at projects that worked for others. This year we plan to inspire you not (so much) but telling, but by showing you some of our results with the clients we are working with. Get yourself some popcorn and continue reading.<\/p>\n

<\/h3>\n

Projects from 2020<\/h3>\n

INFLUENCER MARKETING<\/h4>\n

Client:<\/strong>\u00a0Ez Stick https:\/\/www.ezstick.ro<\/a>
\nShort brief:<\/strong>\u00a0Ez Stick needed a Social Media Strategy and Online Campaigns to promote its phone accessory to young people.
\nChallenge:<\/strong>\u00a0Creating an online integrated strategy across Social Media channels in order to raise awareness and attract sales.
\nResult:<\/strong>\u00a0We recommended Instagram, Tik Tok and, most importantly, micro influencers. During our collaboration, we managed to develop strong communities around the brand pages, as well as attract sales through collaborations with micro-influencers. The Ez Stick Instagram page grew from a few hundred followers to 10.200 followers in just a few months.<\/p>\n

\"\"<\/p>\n

<\/h4>\n

PRODUCT CATALOG DESIGN<\/h4>\n

Client:<\/strong>\u00a0Top Chef www.top-chef.ch<\/a>
\nShot brief:<\/strong>\u00a0Top Chef needed a refresh on its visual identity and a new product catalogue to promote their pastry and bakery products.
\nChallenge:<\/strong>\u00a0To reinvent the Top Chef brand colors and design a product catalogue that is both classy and elegant, as well as young and fresh.
\nResult:<\/strong>\u00a0We\u2019ve given the Top Chef brand a new set of brand colors and designed their 700 products catalogue \u2013 which turned out great!<\/p>\n

\"\"<\/p>\n

<\/h4>\n

NAMING & BRANDING<\/h4>\n

Client:\u00a0<\/strong>AZELIA EVENTS
\nShort brief:<\/strong>\u00a0Elena needed a new name and visual identity for her event company.
\nChallenge:<\/strong>\u00a0To find a brand name that\u2019s\u00a0unique\u00a0and also inspires elegance, in order to\u00a0become\u00a0memorable.
\nResult:\u00a0<\/strong>After exploring many options, we decided upon\u00a0a brand name\u00a0that is both unique and representative<\/strong>, and created also a slogan and\u00a0a modern and elegant visual identity<\/strong>\u00a0to go with the name.<\/p>\n

\"\"<\/p>\n

<\/h4>\n

STRATEGY & REBRANDING<\/h4>\n

Client:<\/strong>\u00a0HORA
\nShort brief:<\/strong>\u00a0HORA S.A. is one of the biggest musical instruments producers in Eastern Europe, with a tradition of over 70 years.
\nChallenge:<\/strong>\u00a0Rebrand and reposition HORA S.A. as an internationally competitive musical instruments producer.
\nResult:<\/strong>\u00a0We started by working on the internal analysis \u2013 core brand values, products, distribution patterns and online communication \u2013 in order to define the rebranding process. Then, we\u2019ve analyzed competitors and international markets to find new opportunities for development and define the new brand positioning.
\nWe\u2019ve redesigned HORA\u2019s visual identity, redefined its brand personality and communication strategy.<\/p>\n

\"\"<\/p>\n

<\/h4>\n

INTEGRATED ONLINE MARKETING<\/h4>\n

Client:\u00a0<\/strong>ORANGE VALLEY\u00a0www.orangevalley.ro<\/a>
\nShort brief:\u00a0<\/strong>Orange Valley is\u00a0a Romanian brand that produces beverages and natural cosmetic products using Sea Buckthorn.
\nChallenge:<\/strong>\u00a0Develop a Digital Strategy that includes Social Media and PPC to increase Sales.
\nResults:\u00a0<\/strong>We took over their Social Media Communication and Campaigns and managed to\u00a0improve ROAS by 4 and Sales by 5%<\/strong>, grow the online community around Social Media Pages, especially the Instagram page.<\/p>\n

\"\"<\/p>\n

<\/h3>\n

Some final thoughts<\/h3>\n

What are your plans for this year?<\/strong>\u00a0Think of one of these possibilities:
\nA branding or rebranding process can freshen up your company and make a statement in the market;
\nA products catalogue can help you present your offer better and attract more clients and partners;
\nCollaborating with influencers can increase the trust in your brand and the awareness in new communities;
\nInvesting in upgrading your online communication can boost your sales.<\/p>\n

 <\/p>\n

These are not just ideas, but proven marketing actions that helped our clients in 2020. We\u2019re sure each of these can also make a difference for other cool companies\u2026 maybe even yours!<\/p>\n

 <\/p>\n

Keep in touch!<\/strong>
\nThe Loopies<\/p>\n","protected":false},"excerpt":{"rendered":"

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