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Marketing KPI Work performance

End of the year KPIs: Work performance

KPI name: Work performance Definition: The level of profit per employee is a powerful KPI. For some analysts, this is the most important information regarding a company’s performance. Variation and related KPI’s: Value of company profit per employee Value of direct profit per employee per team/ division/country Focus and targets: Highly recommended for all managers and entrepreneurs. Usually, a list of reasons why we shouldn’t monitor this KPI is always ready to be...
End of the year KPIs: Profit structure

End of the year KPIs: Profit structure

KPI name: Profit structure Definition: The structure of your profit sources (in % and value) is actually, in many cases, far more important than your turnover structure. Variation and related KPI’s: %/value of profit per store/ division/ type of services/ sales channel %/value of profit per type of customers %/value of profit per geographical aspect (this is relevant when logistic has high impact on costs) %/value of profit per customers in B2B/ time frames Focus and...
MARKETING STRATEGY KPI Turnover structure

End of the year KPIs: Turnover structure

First snow in the city gives us reasons to remember that before winter holidays, we usually prepare budgets and next year strategic plans. Because the last series of KPIs did confirm the interest of our readers, we'll present you, in next 2 weeks, the most relevant <<end of the year>> KPIs that we find relevant for most of the business. Practice! Keep in mind what they measure. If your business is in the position where the KPIs are relevant, establish your improvement objectives....
MK4IT Post Event IMG 790x330 20 11 15

Marketing 4 IT: current challenges in Marketing and HR in the IT sector

Remember this MarComics episode?  Well, we managed to pull off an event in less than a month and to avoid the whole straight jacket situation. All that was possible due to a team driven by passion for marketing and the urge of constant improvement. But the most important thing is that Marketing 4 IT gathered marketers and HR specialists from the local IT sector and brought valuable speakers, in order to share knowledge about the current challenges in Marketing and HR and the future...
2Img Blog Loopaa Why Setting Up Your Marketing Strategy Is A Lot Like Cooking

Why setting up your marketing strategy is a lot like cooking

Yes, we know what you’re thinking: what does a marketing strategy even have to do with food or cooking? Well, we’re glad you asked. Just to name a few of the things they have in common, you need a lot of passion and dedication in order to cook something right. You need the best ingredients and tools, know the audiences that are coming to the table and cook for their taste. And, most importantly, cooking and marketing strategy are both an art and a science – you need a plan, but you also...
Poză Articol

Hey IT & HR marketer, this Thursday upgrade your communication skills

Is your software up to date? Are you so good that you are irreplaceable? This Thursday we offer you a great deal to install a new patch to your skills! Get inspired and learn new marketing tactics from communication directors and specialists, from top companies like Microsoft, Linkedin, Samsung, Heimdal Security, Loopaa and European Parliament! If you didn’t register already, sign up right now on mk4it.loopaa.ro. Yours dedicated, Călin Biriș Digital Director P.S. the...
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