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business strategy

The 2 horses business strategy

This article focuses on the importance of teamwork in defining or redefining your business strategy for the next years. There shouldn’t be a significant difference between a Business Strategy and a Marketing Strategy for 2019. The naming is irrelevant, yet the content is vital for the development of your company. For this reason, we have invented a new concept which explains precisely how the ideal business/marketing strategy should be like. We call it: the “2 Horses Business...
Performance Marketing

Let’s talk about Performance Marketing in eCommerce at ClujHub

The beauty of eCommerce is that all the marketing actions can be measured and improved daily, or at least weekly. But who does that? Isn't too much hustle? Is Performance Marketing just a myth, or it's something that can be done fast and easy? We met entrepreneurs that started an online shop to test the market and see how things will evolve. They didn't have technical skills, or online marketing experience, but that didn't stop them to sell online. That is the entrepreneurial way and...
eCommerce

We are recruiting a business partner

Citeşte articolul în limba română   If you are a manager, entrepreneur and/or senior marketer, you should read this article and evaluate the opportunity for your business. Many of you (87% actually) declare that you are not confident in your ability to correlate sales forecast with your marketing programs. 20% of you are not measuring at all the results of your marketing actions while 45% of you are measuring a single attribute.   Here is the opportunity. Loopaa Marcom...
Curs Google Analytics Liviu Taloi

Google Analytics has never been this Sexy

Online marketing is to an extent the opposite of your grandpa’s political views. It changes regularly. A digital marketer who takes a few months off work might strikingly resemble the characters from the classic French series “Les visiteurs” in which a medieval nobleman, played by Jean Reno, and his squire accidentally time travel to the contemporary period. However, along with the rapid changes in the field are the virgin areas of those tools you already know about but with which...
rebranding IT company

Employer branding marketing strategy for the win! – How does marketing strategy work for IT companies?

Strategy. Marketing Strategy. That thin line between doing something great and knowing why and how you will do it, as opposite to leaving things to chance and hope for the best. Have you ever found yourself in this situation? If so, this article will, hopefully, make you understand the whys, wheres and hows of marketing strategy.   If you are a CEO or HR/ Marketing person in an IT company, you have, most probably asked yourself more than once: how can I promote a healthy...
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THE EVENT BRANDING KIT: Why you should have it NOW.

Get the Event Branding Kit before time expires and you will receive a free 2 hours consultation with one of our experienced event project managers. Contact us now.   Thinking about your upcoming events this spring? Stop thinking, start acting. We present to you the product of the season: THE EVENT BRANDING KIT. What is an “EVENT BRANDING KIT”? It’s an all-in-one package DESIGNED especially for your event organizing needs. You’ll receive: Event branding: 1...
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