Loopaa, the only agency part of Cluj IT Cluster
This month, Loopaa has become the first marketing and communication agency to be accepted in the Cluj IT Cluster community, as a clear statement that this industry is beginning to rely heavily on creative solutions and effective communication strategies.
Based on a common vision and similar values, this admission represents a natural step for both Loopaa and the Cluster. Whether we're talking about Employer Branding or Product Marketing, Loopaa has already managed to gather an extensive...
Marketing 4 IT Cluj in numbers: what’s next?
A few months have already passed since our dearly conference, MK4IT (of which we are incredibly proud), took place, so, just like some true “Transylvanians”, it’s time to give you some numbers about it.
We would have loved to be able to count the smiles, the reactions, the feelings of all those who joined the event in February. Unfortunately, we still have to wait for some time until the right algorithm to count them will be discovered. Until that moment, we will show you all the other...
TeCOMM 2017 – Sell them your story
This year we had the pleasure to participate at the 10th edition of TeCOMM, hosted at Radisson Blu***** hotel in Bucharest. Until now 2.000 people already attended at the TeCOMM conferences. Because the organisers just announced the next eCommerce event that will take place in October in Cluj-Napoca, we want to share with you how was the edition in Bucharest.
The main theme of the event was “Sell them your story”, because there is a big opportunity for online shops in Romania to be...
The Loopies captured Bratislava with their creativity
Once a year, we put our minds to work, to draw the best strategy in order to conquer a place (of course, in a metaphoric and peaceful way). This year, we chose a challenging target - Bratislava - and, after a long and careful period of planning, we defined the best ways in which to subdue everything on our road to Bratislava to our will.
The beginning of the story
Ready to go on the battlefield, we decided to give a final boost to our creativity. Just like a true warrior, we broke down our...
Why we loved GPeC 2017 and what is in it for you if you are in eCommerce
Advertising and marketing are ever-changing, just like human behaviour. If you are not hungry for information and if you are not fighting for adapting your methods, the industry will eject you out of your clients way.
This is why we went to GPeC Summit 2017 (Gala Premiilor eCommerce Summit 2017) and we loved it. Why so?
It was a 3 day conference about the eCommerce overview, with facts and figures about online shopping, consumers' behaviour, conversion rates, mobile data,...
6 reasons why a brand manual is the stepping stone of any company
“I can do without one!”, “Why waste time and money on that?”, “I know my company and that’s all I care about”. Does any of those phrases sound even remotely familiar? If you don’t truly grasp why you should invest in a brand manual, here are 6 reasons why you should.
Reason no 1: it comprises the essence of a brand
A brand manual, or an identity manual, acts like a company rulebook. It is a document that comprises the most relevant aspects of a brand, both related to the...