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Loopaa Vizual Articol 790x330px 21 12 16

Online Marketing trends from 2016 you should consider in 2017

In 2016 we saw some interesting trends that got the consumers to feel like they were the stars of a reality show, 24/7, on their mobile phones and laptops. Here are 7 of the most important trends we observed during this year. 1. Video is king This year, video was king on Facebook. We can see our newsfeeds flooded by videos everyday. This trend started last year and in 2016 the LIVE feature got everyone hyped, making them produce more videos. Even though YouTube has the Live feature since...
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2016 – A year in review for Loopaa

Dear Loopaa friends and partners, It’s been a loopieFULL year. We’ve had our ups and downs as any business has, but... most important of all, we’ve gone through them together. Here are some of the greatest experiences we’ve had in 2016: We’ve started the year with a race against time, creating new event booth concepts, building amazing structures and visiting 7 countries throughout Europe in order to get those booths up and ready for the show.The Loopies, back at the office, had...
Face to face with the creative team

Face to face with the creative team – insights on the development of a brand manual

The creative Loopies, the ones that usually hide their pretty faces behind huge desktops, decided to step out of their protective environment. On Thursday, 24th of November, some of them gathered all their will and went to get acquainted with the students of the College of Political, Administrative and Communication Sciences. Thrilled to meet the future designers, but a bit anxious about the encounter with so many knowledge seekers, three members of the creative department stepped on stage...
Header Roadshow DENSO

Campaign to the MAX: DENSO’s Roadshow

This year, during October, something really cool happened... More than 1000 garages throughout Romania were visited, as part of a national Roadshow, organized by DENSO. And Loopaa was the one that made it possible. Yes, we're proud of it because there was no such campaign organized in Romania till now, in the Automotive Aftermarket field. Leaving aside all the sleepless nights, all the unexpected "suprises" and the anxiousness of the unknown. Bottom line, we've done it and the results are...
Loopa Banner Branding 790X330 18 11 2016

To Brand or not to Brand. How Can Branding Make or Break a Company

Unless you live on Mars or in another galaxy, there’s no way you haven’t heard of branding. After all, it’s a centuries old practice (‘though used in a completely different context). Small start-ups tend to neglect its importance, but all the big players on the market know just how much of a difference it can make. Let’s not forget that companies like Coca-Cola, Apple or Google are known all over the world due to their strong branding strategies.  Why should you invest in...
Marketing 4 IT 2017

Marketing4IT 2017 – Employer Branding & Product Marketing

Loopaa, Your Dedicated Marketing Agency, is proud to announce the launch of the second edition of  MK 4 IT (Marketing for IT), the only marketing conference dedicated to the IT companies from Romania. This event will be held on the 23rd of February 2017 at Impact Hub Cluj-Napoca and will be centered on “Employer Branding & Product Marketing: Arts You Can Master”. Those of you who decide to attend it will find straight from the Romanian and international marketing and HR leaders...
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